Social Media Animation
Social media has boomed over the past decade. It has now become an essential piece in the marketing puzzle and helped some businesses build up bigger followings than most magazines or TV channels. Of the top 20 most popular websites on the internet, six of them are social media sites. We are communicating digitally and remotely more than ever before & staying relevant online is the new uphill struggle businesses are continually facing.
But how do you build a strong following? And with so many people posting content on Facebook, Instagram or Twitter, how do you cut through the noise? The answer to the first question is engaging content. The answer to the second is through a social media animation.
An social media animation video is designed to live on social channels. This means short, sharp bursts of content that grab people’s attention as they scroll through their feed. Anyone can post up an image or a few lines of text, but very few can post a high-quality piece of animated video. By creating content that most people can’t, brands and businesses can cut through the noise in many ways.
The Benefits Of Animation
One of the simplest, yet the one that usually sees the most uses is a social media edit of your Animated Video. In this project for GovGrant, once the video was complete, we went back through and created multiple social media snippets and one of these was a 30-second edit of the full video. This meant capturing key messages and scenes to condense a 1-2 minute video for a different audience & platform. As you can also see, close captioning was added onto the video. This is because almost 80% of all online video on social media is watched first without sound.
Below you can watch a social media snippet created from the final video that will be used in targeted marketing campaigns. You can also watch the full video to get an idea of how the difference once It is shortened.
Why Animation Works So Well
As well as grabbing attention, video content can also make social media messages more memorable. The human brain finds it much easier to compute visuals than text, so a video is processed more effortlessly (and in less time) than any other form. That means audiences are more likely to engage with a social media video than they would with a static image or text update.
This project we completed with Absolut is a clear example of that. We were tasked with creating a compelling and engaging social media marketing campaign that would appeal to young adults across major cities in the UK and present alternative and safe ways to get home in the (often boozy) lead up to Christmas. It was highly successful and shows the power animation can have on social media.
Repurposing your content
When you have invested in video as a medium for your marketing, it helps to get the most out of it that you can. This can mean tailoring your content to the platform it’s on. Some spaces where your video will be viewed, may have a different audience. This is where a social media snippet from the full video can give people a flavour and entice them to find out more and watch the full video. Ordinarily, these people may have passed over a longer video. This project with Akixi was one that where we repurposed their video. Created from the final animation were a selection of shorter snippets that helped to extract & illustrate key messages they wanted to focus on.
Connecting With The Customer
Social Media is highly successful when you can create something to stand out above the noise. This can come in many forms. You could create something highly entertaining and funny that gets shared and potentially goes viral. However, this is just one direction. The main aim for businesses is connecting with their customers. This, in turn, helps you stay at the front of their minds. One great way to do this is creating purpose made content for social media. This doesn’t have to come in the form of a huge big budget marketing campaign. It can be as simple as making something interesting for the company that can be used again and again. One such project was this 3D Rubix Cube we created for Build Aviator. We had already created a variety of different videos for them, but this time they were looking for something different that helps them to stand out.
Below are examples of previous videos we have created for Build Aviator that can also be used in conjunction with other content to connect their social media presence.
Social Media Platforms
Instagram is a visual platform where square videos can be very popular.
Instagram is also a platform where repurposing content into a portrait format works perfectly for posting on your company Instagram story.
Videos can be created to be posted straight onto your company social media where they will garner attention.
They can also be created in a square format to be used in Instagram advertising campaigns.
Example Instagram Story For Crisis
LinkedIn has seen a rapid increase in the popularity of its video posts.
Posts on Linkedin works well with full videos.
Shorter edits can be made to use in direct advertising campaigns in LinkedIn’s inbuilt tools.
LinkedIn is great for connecting with the right people. Using the power of animation when you find the right people can have amazing returns.
Example LinkedIn Videos for GovGrant
Facebook video has had a lot of rise and falls over the past few years.
Due to Facebook being connected to so much of the internet, your business presence on there has both a front end impact on what people see, but it also works as an anchor to direct people to your work.
The larger presence you can have on more sites, the better your internet traffic will be.
Statistics From Absolute Social Media Campaign
Twitter videos are regularly shared around across the platform.
Many businesses have seen a large increase in the value of using twitter and video.
Being able to have direct contact with your consumers increases brand awareness & a catchy animation will be shared to others.
Shorter videos tend to be more popular so consider creating a shorter video that will lead people to your site.
Example Twitter Video For Akixi
Get the most out of your online marketing
Whether you’re looking to repurpose content or create something completely new, animated social media content is proven to work. Think social media videos could help your business? Take a look at some of our work below and get in touch.
