An Introduction To Explainer Videos

At The Animation Guys we have experience of producing a captivating explainer video for brands and companies across the world.

What Is An Explainer Video?

An animated explainer video is one of the more common videos in the animation world and can have slightly different meanings depending on peoples interpretations. At The Animation Guys, an explainer video is simply a video that serves to explain a product or service with the aim of generating engagement, understanding whilst looking to captivate an audience to ultimately then consider undertaking a call to action.

How Long Is An Explainer Video?

Typically they are around 60-90 seconds with around 150-200 words featured within the animation script. The start of the video looks to introduce the product/concept with the middle outlining key benefits and features while the end usually concludes with a call to action from the viewer.

Show Me An Example Of An Explainer Video….

Glad you asked. The video below is a 2D animation we worked with insurance provider Grenson. Have a watch and we can catch up below.

As you just saw, the video introduces a potentially difficult to understand concept with ‘Gap Insurance’ and then seeks to explain it clearly, in a concise and visually easy to absorb manner. The end result visualises a happy family that have had their problem solved by using the service, therefore demonstrating the value of the concept.

How Can You Use An Explainer Video?

An explainer video is a particularly useful type of video marketing for businesses launching a new product or service that needs more than just a one-line introduction. But that’s just the beginning. Explainer videos might be used to describe how the business itself works. Or to help reduce the number of customer support enquiries a business gets by responding to some frequently asked questions. They can also convey company values and internal processes to new employees.

Put simply, an animated video can help every business present a clearer message to its audience. It can take a supposedly dry piece of information and transform it into an engaging and visual piece of content. Content that might assist an audience in the decision making process, build their understanding of a subject, or create an emotional connection.

Animation and motion graphics are an essential ingredient for a truly effective final video. They can help illustrate tricky concepts in a clear way to make a topic feel more human, and depict environments that just can’t be created in the real world. They’re also more shareable and lead to greater levels of engagement. Want some proof? A Mist Media report found that the average internet user spends 88% more time on a website with video than one without. And according to comScore, website visitors who view video content tend to stay two minutes longer on average and are 64% more likely to purchase than other website visitors.

Need more information on how an explainer video can help your organisation turbo charge its marketing strategy? As a dedicated explainer video company we will work with you and your team to ensure  Get in touch today for a free consultation!