Brand Animation

Introduction 

“Your brand is what other people say about you when you’re not in the room.” Whatever your thoughts are on Amazon CEO Jeff Bezos, his take on branding encapsulates perfectly its importance in the world of business.The way a company brands itself plays a major role in determining its reputation. And, as everyone knows, reputation is everything. 

Through the right branding you can ultimately establish an identity that sets you apart from your competitors and spark a connection with your customers. However, this is easier said than done. Branding is a fine art and getting it right can be tricky, as it requires creativity, skill, strategy and time. This is where a brand animation can prove invaluable.

What exactly is brand animation?

A brand animation is a piece of animated content that explains the values of your business, the work you do, or the intricacies of the sector you are in. Whether it’s a video outlining the different services you provide, or a character animation that brings your product to life, a brand animation injects energy and a new dynamic to your messaging that enhances your overall branding. 

Check out our case studies to understand the power of brand animation, and see how we have helped world-renowned brands tell their story through this medium. 

The benefits of brand animation 

In the transient age of social media, producing visual, engaging, content that appeals to people on a personal level, is essential if you want to cut through the noise and stand out from the crowd. This is supported by a recent study that estimated that viewers retain 95% of a message they learn through video as opposed to only 10% when they read it in written text form. It is therefore vital for businesses who want their brand messaging to get heard that they produce engaging video content that hooks the viewer. A brand animation will do just that.

One of the major benefits of animated videos is that they can bring concepts to life in a way that text or live videos can’t. For example, imagine you’re a charity that is looking to articulate to the public what you stand for and what you are trying to achieve in order to gain their support. Merely presenting to the viewer a number of written stats is unlikely to generate the engagement you require. If you instead produce an animated video (that could even include a storyline and animated character) you are more likely to capture the attention of the viewer and connect with them on a personal level. They will then have a better understanding of your brand and be more receptive to what you have to say.   

Brand animation is also highly beneficial from a business efficiency standpoint. A truly successful website is one that answers all customer / stakeholder queries and addresses their concerns, whilst also sharing all product /service features and benefits. Getting this all on a website in a way that is easy for the user to find can prove an almost impossible task (no one likes a super-long FAQs page). A brand animation will give you all of these within one short, engaging video. Not only is this cost effective, it might save your eardrums from the barrage of customer questions.

Why choose the Animation Guys for brand animation?

At The Animation Guys we understand the incredible power of branding and recognise the great responsibility that comes with creating a brand animation. Having created branded animation videos for top brands such as Leffe, Crisis and Absolut, we have the expertise and experience to create an animated video truly befitting of the message your business is trying to get across. In bringing your vision to life we will use our wisdom to implement the finer details, such as style and tone, that will make all the difference in making your animation engaging to your target market.  

We’d love to help your business get its message across through the right branding. Let’s discuss your objectives and share some ideas about how to harness the power of brand animation!