How a University Animation Can Put the ‘Wow’ into ‘Wow I need to go there!’

With 165 universities operating across the UK, it’s fair to say that competition is rife when it comes to onboarding new students. Thanks to this, educational bodies across the country have to do what they can to stand out. Unfortunately, not every uni is blessed with the immediate impression of undeniable prestige that comes with the Oxbridge label. But this doesn’t mean that students can’t have their imagination ensnared by everything that your university has to offer.

Just like the cities that they are located in, each university is unique. That’s one of the great things about students selecting where to go or lecturers deciding where to work. A University animation video is one of the best ways of portraying these unique aspects of your university to the world, whether it be through sign-up promotion, presenting research or anywhere else.

Thanks to the limitless possibilities of animation, the media format has the potential to span a range of subjects, styles and even dimensions… The ability to fill an animated video clip with immense amounts of information without transforming it into a saga-length snippet is one of its most significant draws.

Not only that, but video has been proven to have a 95% absorption rate of information compared to just 10% from text alone. That means that a university animation offers more info and a higher chance of your kickass USPs sticking in people’s memories.

The different uses for university animation are varied to say the very least. Typically it is an efficient tool for garnering positive attention from prospective students. However, it can also be used as a tool through which to present your most pertinent research.

Whether you are presenting a medical breakthrough or portraying your establishment’s latest findings on the climate change crisis, it is important that this information doesn’t fall through the cracks. There are some subjects too complex for a simple slideshow to be able to fully encompass. This is where slick animated footage can help key information stick.

Using animation – or even an interactive video – adds a genuine point of difference to the whole presentation process. Smooth transitions, engaging visuals and a clear portrayal of key information are just some of the features that animated demonstrations bring to the table. Just as computer screens have leapfrogged the chalkboard/paper handout combo, so too are animated presentations making PowerPoint seem a thing of the past.

They say that variety is the spice of life. One could (perhaps loosely) argue that this proverb can be applied to animated video applications. This is because once you have your hands on a good quality animated video, the potential for different uses of animation in education are almost endless!

Here are just some of the contexts in which you could utilise your university animation to help get those creative thoughts flowing:

Promotional Videos

We’ll start with the obvious. Promotional videos are the ultimate platform for giving prospects a taste of what your university has to offer.

Even a short snippet can encompass branding, ethos and the eccentric characteristics that provide your establishment with that extra level of distinction and panache. 

Events

With the world seemingly in full flow again following the somewhat socially stagnant age of lockdown, events are well and truly up and running again. Nothing quite sells the prospect of a university like speaking to potential lecturers and peers.

But with a standout animation to back these individuals up, you are giving yourself a better chance of embodying everything that makes your educational establishment awesome.

Website

When researching universities – whether it be students, lecturers or stakeholders – more often than not the university’s website will be the first impression that they have of you. Therefore it’s super crucial that it looks just right.

Since landing page videos are shown to increase conversions by 86%, we reckon this is a pretty good way of going about it.

Last but not least, animation offers your content library a little something different. It gives you creative free rein, with your visual media options limited only by the boundaries of your imagination.

We appreciate that every university is constantly trying to differentiate itself from the pack. But how each one achieves this varies massively from one university to the next. That’s why by offering you a means of dropping a creative brain dump and helping you form it into something lucid, we like to think that we help capture your university’s character in our animated videos. How you want to use these videos is entirely up to you!