The Best 5 Ways To Repurpose A Marketing Video

We now live in a day and age where reusing items, giving them another lease on life, is very much the done thing. Recycling our rubbish, searching for bargains in thrift shops. They’ve all become not only the norm but a cool thing to do. And rightly so! Plus, often these things are just as effective – if not more so – the second time round.

Anyway, we aren’t here to preach to you about sustainability (although climate change is something that we staunchly believe in). We are here to show you how to repurpose video content and give it the same glorious second wind as that jazzy shirt that you found in Oxfam back in your university years.

Once a marketing video has been used by an organisation it often gets forgotten about. It’s been created, delivered, fulfilled its purpose, and you want to keep your content fresh. Give it a couple of weeks and you can leave it to fester in the archives, right? Wrong! This is where companies should consider how they can repurpose video content. But how exactly can you effectively repurpose marketing video content?

Here are five ways that you can reuse video content and tailor it to your advantage.

With our memories of lockdowns, social distancing and general dismay of our collapsing social lives dimming into obscurity, events have made a resurgence in recent months. And so they should. A gathering of like-minded individuals, they offer the opportunity to inspire, invigorate and incite change.

When attending an event it is important that you stand out from the literal crowd. It is a chance to show off what you offer in a manner that no one else has considered. One great way of achieving this is through video. Not only can you repurpose video content as a means of building up hype for the event in question, you can also flaunt your visual assets while there (budget permitting).

We’re officially outside of the box here, people. But think about it – just because you’re repurposing video content, doesn’t mean that the repurposed material has to be video… 

One of the beautiful things about video as a medium is that it actually encompasses a number of different content types into one beautiful being. A treat for all senses, if you will. This means that when you look at pulling it apart, you can transform your old video into a number of new styles.

The audio from your video could be used as/within a podcast. Podcasts are everywhere these days. They are an excellent avenue for that extra level of personal communication with your target audience. Repurposed video content can either be converted into a podcast in itself (if it were an interview, for example) or can be the basis of a conversation between your hosts.

You can also take screenshots from your video for a selection of online imagery with that extra little level of panache. Use it across your site, within infographics or even have it printed and use it within the physical world. If you really wanted to head outside the box, you could even turn your video into the likes of an interactive video. This would transform it into a piece that viewers can interact with (as the name unsubtly suggests) and brings a whole new dimension to the content. Not sure how they could actually help your business? Don’t worry, we are here to help.