For 2020 we are excited to share with you our new e-book:
“The Animation Video Workbook”
It contains everything you’ll need to know
when using video & animation.
VIDEO OBJECTIVES
Choosing your animation video objective is where the project begins.
What do you want the video to do?
Increase brand awareness
Increase online engagement
Improve customer education
Increase sales revenue
Increase website traffic
These are just some of the many objectives to choose from.
Understanding this, and defining the goal for your video helps shape the direction it goes in.
“A picture is worth a thousand words…….and a video is worth a million pictures…”
– Ankala Subbarao
AUDIENCE
Now you’ve figured out what your animation video is trying to accomplish, you need to know who is going to watch it!
This is a key part of ensuring your video will be effective in achieving its objectives.
It helps you figure out what messages and content will be most effective, informing you of the correct tone and voice for the video.
EDUCATE & EXPLAIN
Using a video to inform your audience, allows you to educate them in an easily accessible way.
They also learn, without even knowing it!
Video is perfect for explaining a complex message.
You can visualise complicated topics and explain in minutes what might normally take hours.
“If you want to create messages that resonate with your audience, you need to know what they care about”
– Nate Elliott, Marketing Technology Advisor
VALUE PROPOSITION
Value proposition is the primary reason someone should buy from you. It is the promise of value to be delivered. With a video, you can convey your company’s value. Knowing what you offer and how best to show it to the customer is key to creating a successful video that your customers enjoy watching. In the modern age it is vital to offer obvious value as opposed to simply providing your brand message.
ENGAGEMENT & SHAREABILITY
Video has the unique ability to encompass all other types of content. It can include text, music, photographs, links and even podcasts. This makes it the king of all content! Creating an easily digestible and concise video will increase engagement and also improve the chances of it being shared in your network.
DEMONSTRATE YOUR OFFERING
A strong video will show the customer exactly what your company is trying to communicate. It will also demonstrate how you can offer something that they are missing. This could be in the form of a service, product, or even a certain culture.
If you enjoyed the first chapter of our new Animation Video Workbook why not click below to download the entire thing?
If not, click here to read Chapter 2, where we will be delving into where your video will live!
The Animation Video Workbook
The 1-stop shop for everything you need to know about making the most awesome video possible
