What Makes A Successful Animated Explainer Video?

If you’re keen to create a successful animated explainer video, there are a few things you’ll need to consider before you get started. As with any piece of marketing, your explainer video will need to be relevant, targeted and easy to understand.

First Things First, What is An Animated Explainer Video?

An explainer video is just one of many options you can choose from when using video marketing to promote a particular product or service. Whether you opt for a live video that incorporates real people, a handwritten style, conceptual video or an animated explainer, your goal will usually be one of the following:

1. Introduce a new product or service to your internal team.
2. Launch something new to your existing clients
3. Sell something to prospective clients

Is An Explainer Video Right For Our Campaign?

The answer to that question really depends on your objective for the campaign, your audience and your budget.

If you want to create an explainer video that is really engaging, easy to understand and bespoke to your business, then an animated video is a great choice. There’s something so watchable about animation and it can deliver a nice level of escapism when used within a corporate environment. An animated explainer video can help you simplify complex terms and add interest to a topic that your audience may consider a bit dry.

A super example is the animated explainer video we created for Grenson Motor Insurance. By using some quirky imagery, a dose of humour and a light but informative script, the subject of Gap insurance has become less complex and a whole lot more exciting. This approach is a great way to hook your target audience and get the message across!

Next, think about your audience. If they’re targeted with a lot of Marketing campaigns, you’ll need to make sure that yours is the product that stands out from the rest. You’ll need to get the benefits across quickly and succinctly. And, you’ll need to make sure the message is relevant and easy to understand. An animated explainer video will help you achieve all this and more.

Finally, your budget. One of the best aspects of using animation for your explainer video is that it can keep video marketing costs down. Rather than needing to shell out for actors, sets and the hire of filming equipment, an animated explainer video simply needs a script, storyboards and animation to make it happen. So, it’s a much more cost effective tool than a live video.

What Else Can You Use An Animated Explainer Video For?

An animated explainer video is suitable for almost any campaign and can cover a wide range of subjects, across multiple industries. It can even be used for special promotions and offers, such as the project that we worked on with WAP below.

In this video it features a fantastic competition where one lucky person could win a property for just £5! The video introduces the competition, promotes and benefits and explains how to enter – all in the space of just over a minute.

Don’t All Animated Videos Look The Same?

How dare you..!  There are infinite possibilities when it comes to creating a style for your animated video.

For example, take a look at this video that we produced for Sideways6.

In the video we used an isometric 2D animation style to bring the video to life with the result feeling distinctively unique and wholly effective. Isometric design is usually used in gaming projects and makes 2D objects look like they’re 3 dimensional, so the video takes on a realistic quality, whilst still maintaining the fluid style of animation.

From characters to colours, voice overs, music, length, design style, sequencing and script, your animated explainer video will be completely bespoke to your business!

If you’re interested to find out if an animated explainer video is right for your marketing campaign, get in touch and let’s chat about your requirements and find the best option for you. Call us on 0207 2886 319 or submit an online request for a free consultation.