The Brief

We were approached by the Women’s Tennis Association (WTA) Media to develop a series of animated visuals to celebrate the 50th anniversary of the Women’s Tennis Association. As keen tennis fans in the office and supporters of the women’s game, we were thrilled to have the chance to work with such a prestigious organisation. 

The visuals were to form part of a large collection of documentary shorts airing on Amazon Prime to engage and delight the audience in celebrating the WTA’s 50th anniversary. The goal was to create eye-catching visuals to be used as part of a 50 video collection. Each counting down the greatest female stars in tennis, focusing on their contribution and influence on the game and in driving the sport forward. 

The individual illustrations were to be created in the style of selected tennis players that  reflected the individual personalities and playing styles of each of the iconic stars. These visuals needed to be instantly identifiable and unique in order to resonate with audiences while fitting into the broader celebration of the WTA’s 50th year.

Our Response

Working closely with the team at WTA Media, we carefully crafted 50 unique illustrations of iconic tennis players, ensuring the distinctiveness and easy recognition of each of the players.

We chose an 2D art deco style of character animation designed in stylised colors adding depth and intrigue to the videos while highlighting the progression of women’s tennis. The rich visual design allowed us to transport viewers through time, showcasing each era of the game in a consistent and engaging way that perfectly complemented each documentary short. 

Movement played a vital role in the project. We artfully conveyed the grace, power, and skill of each of the female stars through carefully designed textures and backgrounds. The skilfully animated backgrounds helped to portray the agility, precision, and competitive spirit that defines the women’s game. 

Our core message and designs paid homage to the WTA’s legacy whilst stirring excitement for the future of women in tennis. The project provided our team with a unique opportunity to convey stars of the game from past to present, including legends of the women’s game such as Billie Jean King along with more contemporary players such as Serena Williams. 

Throughout this sports animation project, our visuals aimed to convey a clean and simple aesthetic, blending strength, femininity, and a touch of vintage allure. By combining the past and present, our animations celebrated not only the individual stars but also the collective growth of women’s tennis. We are extremely proud to be contributors to this momentous celebration of the Women’s Tennis Association’s 50-year journey and connecting generations of tennis fans. 

Now airing on Amazon Prime!

Outcomes

Over 1 million views

5 seasons each with 10 episodes

Broadcast internationally as part of the WTA Championships

A celebration of women’s tennis! This project had a short turnaround time from initial brief to finished animation. Through our team’s creative efforts and technical skills we were able to deliver this project to WTA Media in a quick turnaround to match their brief. Through our expert animation and design team we created highly stylistic 2D animation with exciting visuals and dynamic movement to perfectly encapsulate the 50 female tennis stars and the momentous moment for the WTA. 

Here at The Animation Guys we are not only major sports fans but specialists in sports animation. We create engaging visuals and tell compelling stories that bring brands to life. If you’re curious about how your brand could benefit from our animation services, then get in touch with our team. 

Look Development

Motion Tests

Intro & Outro

Highlights

Amazon Prime Stills

What our client Said

“Producing our first ever animated video was a scary proposition and uncharted territory for us as an agency. Working with The Animation Guys they put us at ease, listened to our ideas and made the process come to life. They’re genuinely decent, honest and hard-working people that ultimately produce first-class animation videos. We couldn’t be happier with our final product and no doubt will return to them for a follow up video at some point! Fully recommend.”

Beth Hellowell

Managing Partner @ Signify Digital

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