App Explainer Video Animation - Bonnet

The Brief

A bold and attention grabbing, awareness-focused app explainer video animation for Bonnet using bespoke frame by frame hand drawn animation that increased brand consistency, and raised awareness and interest in Bonnet’s platform and core USPs.

Our Response

We worked closely with Bonnet to develop a character focused app explainer video animation that would raise awareness and interest in Bonnet’s platform and core USPs. To achieve this goal, we developed an App Explainer Animation & a suite of services videos that emphasized Bonnet’s convenient, user-friendly, cost-effective and reliable EV charging platform. The result was a bold and attention grabbing, awareness-focused app explainer video animation, using bespoke frame by frame hand drawn animation techniques. The app explainer video increased brand consistency communicated key information about Bonnet, its USPs and how it tackles core pain points for its target audience of EV owners in London using vibrant colours and hand drawn animation. We strengthened Bonnet’s visual identity & brand position by helping implement a consistent style across their whole website and align the videos we created as an extension of their new brand direction.

Style Development

Character Design

Hand Drawn Animation

Sketch

Clean-Up

Colour

What our client Said

“Producing our first ever animated video was a scary proposition and uncharted territory for us as an agency. Working with The Animation Guys they put us at ease, listened to our ideas and made the process come to life. They’re genuinely decent, honest and hard-working people that ultimately produce first-class animation videos. We couldn’t be happier with our final product and no doubt will return to them for a follow up video at some point! Fully recommend.”

Beth Hellowell

Managing Partner @ Signify Digital