Visualizing Software Through Animation

When going through one of the first major milestones in the process, style frames, it’s important to get the correct steer from the project. These first stages are where things are very open and subject to change. What the initial style may look like, throughout the lifecycle of the project, will most likely develop as both our team and a client become more familiar with the project, the brand guidelines and where we want to take it. Animation as a medium is o broad that can encapsulate so many different ideas and message, that ensuring you have the look you want for your company is very important. This is very apparent in this project with Coyote. The video evolved and improved as we went along. The visuals you can see on the right were early style frames that took small excerpts from the script and brought them to life. Often, a style frame is there almost as a stepping stone to ensure we’re heading in the right visual direction. This means that as the project develops they may not even end up in the final video. The early stylings of the Coyote software animation went through multiple idea generations with how to represent certain ideas on screen, through the colours, the detail of the design & also the concepts that would bring each line of the script to life.