The Brief

Palantir, a leading software company, specializes in creating user-friendly platforms for data organization and analysis. Their mission is to empower users to solve complex problems without needing technical expertise in data science. In collaboration with The Animation Guys, Palantir sought to produce a series of animations to introduce their Federated Data Platform (FDP) to NHS workers across the UK. These NHS Palantir collaboration animations aim to demystify the FDP’s functionality, illustrate its benefits, and address common concerns.

The project required breaking down technical concepts into easily digestible segments to ensure clarity and engagement. By simplifying the explanations, the animations aim to highlight how the FDP will streamline operations, reduce waiting times, and improve data management efficiency within the NHS. This initiative is a foundational step toward fostering trust and understanding among healthcare professionals, demonstrating the transformative potential of this technology.

Our Response

The Animation Guys collaborated closely with Palantir to craft a series of visually compelling animations tailored for NHS workers. The core objective was to explain the Federated Data Platform (FDP) in a non-technical, approachable manner. By leveraging NHS branding and a risk-averse yet modern design approach, the animations adhered to a tone of clarity and simplicity.

Our creative process began with understanding the target audience’s needs and concerns, enabling us to frame the FDP as an accessible and beneficial tool rather than a complex technical system. We employed a monochromatic palette with bold accents to focus attention on key elements, ensuring alignment with NHS visual guidelines. Stylized yet expressive characters without detailed features were used to maintain relatability while preserving a professional aesthetic.

The the NHS Palantir animations utilized smooth transitions to connect scenes seamlessly, emphasizing how different components of the FDP work cohesively to improve healthcare operations. We included voiceovers, subtitles, and minimal text overlays to reinforce key messages effectively. The project culminated in a 3-minute explainer video delivered on schedule. This NHS Palantir animation set the groundwork for subsequent videos, enabling NHS workers to grasp the FDP’s core concepts and fostering trust in the system’s benefits. The feedback affirmed the animation’s impact in enhancing understanding and acceptance within the NHS workforce.

Style Frames

Storyboard Development

Shot Development

Style Development

final Animation

Behind the scenes

To demonstrate our process throughout projects and give a little insight into how we create our characters, here are some behind the scenes assets from our artists.

What our client Said

“Producing our first ever animated video was a scary proposition and uncharted territory for us as an agency. Working with The Animation Guys they put us at ease, listened to our ideas and made the process come to life. They’re genuinely decent, honest and hard-working people that ultimately produce first-class animation videos. We couldn’t be happier with our final product and no doubt will return to them for a follow up video at some point! Fully recommend.”

Beth Hellowell

Managing Partner @ Signify Digital

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