The Making of TAG's New Ident

The rebranding process was fuelled by the creative leadership of Jay and Theo, who set the tone for collaboration and innovation. Jay kicked things off with a detailed video presentation outlining his ideas for the new logo animations and its possibilities. His video not only provided a clear visual direction but also set the creative and emotional tone for the entire project. This inspired the team, sparking lively brainstorming sessions where everyone contributed ideas. Jay and Theo’s leadership encouraged experimentation and gave the project a clear direction while empowering the team to infuse their individual styles into the final piece.

Together, we crafted a high-energy ident that embodies TAG’s dynamic personality and vision. The animation combined bold colours, seamless transitions, and a diverse mix of styles, ranging from sleek 2D motion graphics to striking 3D visuals. We even have some lovely frame by frame idents, to really show our range as a studio. Each artist had the freedom to explore new techniques and bring their best work to the table, creating a vibrant, cohesive piece. The integration of various animation styles also highlighted the diverse range of creative work TAG is known for, from playful character animation to more abstract, experimental elements.

The project became more than just an ident; it was a collaborative experience that brought the team closer together. With Jay and Theo’s guidance, we were able to nurture a creative environment where every artist felt empowered to experiment and express their personal style, while remaining aligned with the core message of the brand. Their constant feedback and enthusiasm throughout the process were pivotal in ensuring the final product resonated with our core values.

The result is a versatile, bold ident that stands as a proud symbol of our rebrand. It has been successfully integrated across social media, our website, and internal documents, reinforcing TAG’s creative identity. It has given us a fresh boost as a studio, with a more modern feeling though our new snazzy branding! This ident not only energizes the team but also serves as a lasting representation of TAG’s ethos—innovative, fun, and endlessly creative.

The TAG rebrand logo animations were a resounding success, serving as a vibrant representation of our studio’s refreshed identity. It showcased our diverse animation styles, celebrated our team’s creativity, and embodied the energy and passion of TAG. Now live across social media, our website, and internal documents, these logo animations have become a versatile and impactful symbol of TAG’s innovative spirit, delighting both our audience and team.