The Brief

We teamed up with Equals Money, a forward-thinking expense management platform, to develop a series of engaging animations aimed at demystifying their products. Equals Money needed to remove the complexities inherent in their services and present a streamlined, easy-to-understand product for their customers. The world of finance is often perceived as confusing and daunting, especially for the average customer who may not be familiar with intricate financial systems.

Our challenge was to bridge this knowledge gap by creating a step-by-step finance explainer video that clearly outlined how Equals Money’s relationship with their clientele works. Our goal for this finance explainer video project was to eliminate the sense of mystery that surrounds such processes and place transparency at the forefront, making it clear how their platform simplifies financial management.

Our Response

We were thrilled to take on this challenge, especially because it gave us the opportunity to expand on Equals Money’s existing branding, building on their visual identity to create a more meaningful connection with their customers.

Our solution was to create visually captivating finance explainer videos that merged Equals Money’s refined, stylized user interface with character animation and playful, bright design elements. This approach allowed us to strike a balance between a professional tone and a friendly, approachable style. We made sure that the content remained informative, dependable, and engaging without overwhelming viewers. Through the use of character animation, we were able to show how using Equals Money could reduce the stress of finance management, helping users spend less time worrying about budget sheets and more time focused on their business goals.

We were able to effectively demonstrate the customer journey, visually showcasing all the ways in which Equals Money can simplify the financial experience for their clients. They approached us with a well-established and cohesive brand identity, which gave us a strong foundation to work from. We were excited to take their brand to the next level by introducing animated elements through a finance explainer video to amplify their message. The playful nature of the animations brought their brand to life in a way that truly resonated with their audience. Their guidance and input throughout the project helped streamline our creative process, enabling us to work in harmony with their team and deliver finance explainer videos that truly reflected their ethos.

style Development

During the design phase, we explored several potential visual directions, all while staying true to Equals Money’s existing brand guidelines. We experimented with different UI layouts, including flat and 2.5D styles, ensuring that everything remained visually clean and cohesive. Our goal was to find the right balance between a natural, engaging design and a professional appearance that stayed true to the brand’s core values. While we didn’t want to exaggerate the style too much, we also avoided making it too plain, opting instead to incorporate playful shapes and details that kept the visuals fresh and interesting.

Ultimately, we kept the design simple yet effective, using shape and colour to direct the viewer’s eye and guide them through the content. The contrast between brighter and darker tones, present both in Equals Money’s original branding and our enhanced designs, helped the animations stand out. This project became something we were truly proud of, showcasing our ability to transform a complex subject into a clear, visually engaging finance explainer video that connects with customers on a deeper level.

Character Development

Frame by frame development

final Animation

What our client Said

“Producing our first ever animated video was a scary proposition and uncharted territory for us as an agency. Working with The Animation Guys they put us at ease, listened to our ideas and made the process come to life. They’re genuinely decent, honest and hard-working people that ultimately produce first-class animation videos. We couldn’t be happier with our final product and no doubt will return to them for a follow up video at some point! Fully recommend.”

Beth Hellowell

Managing Partner @ Signify Digital

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