Drinks Animation - Vita Coco - The Animation Guys

The Brief

This drinks animation project was for Vita Coco, a company renowned for producing natural and sustainable products, including the leading coconut water brand in the U.S. Vita Coco’s portfolio spans ethical and innovative beverages like Runa clean energy drinks and Ever & Ever canned water. As a Public Benefit Corporation, they emphasize uplifting communities and protecting the environment.

The brief challenged us to design a 15-second animated TikTok video that showcased five creative uses for coconuts (excluding coconut water). The video needed to be visually appealing, fast-paced, and educational while staying true to Vita Coco’s ethos. The goal was to deliver an engaging and shareable drinks animation that would resonate with their vibrant, eco-conscious audience. The theme focused on anthropomorphized illustrations and lively animations to create a playful, relatable visual story that aligned with the brand’s tone. The final animation aimed to educate, entertain, and spark enthusiasm among their followers, launching just in time for World Coconut Day.

Our Response

This project was a well-coordinated and collaborative effort executed with efficiency to meet Vita Coco’s vision and deadline. From the outset, we worked closely with the client to align on expectations, beginning with a detailed mock-up of the animation. This mock-up evolved through multiple refinements, including animatics, colour explorations, and visual transitions, ensuring a polished and cohesive result.

The drinks animation featured five practical and imaginative coconut uses—garden mulch, welcome mats, hats, jewellery, and renewable energy sources—highlighted through smooth morph transitions and engaging storytelling. Each item was animated with anthropomorphized charm, enhancing its appeal and aligning with the lively, educational tone Vita Coco requested. We emphasized vibrant visuals, playful motion, and synchronized sound effects to make the piece highly engaging and TikTok-optimized.

To meet the September 1st deadline, timed for World Coconut Day, we maintained a tight production schedule, ensuring high quality and punctual delivery. The final drinks animation looped seamlessly, boosting its shareability on TikTok. Released on Vita Coco’s TikTok channel, the video effectively achieved the client’s goals of educating viewers, fostering engagement, and creating a fun, shareable moment.

Look Development

Behind The Scenes

Outcome

This project celebrated Vita Coco’s commitment to sustainability and innovation while showcasing their playful brand identity. The feedback from Vita Coco and its audience was positive, making it a success for their social media campaign.

Final animation

What our client Said

“Producing our first ever animated video was a scary proposition and uncharted territory for us as an agency. Working with The Animation Guys they put us at ease, listened to our ideas and made the process come to life. They’re genuinely decent, honest and hard-working people that ultimately produce first-class animation videos. We couldn’t be happier with our final product and no doubt will return to them for a follow up video at some point! Fully recommend.”

Beth Hellowell

Managing Partner @ Signify Digital