Campaigning For Change With Prevention Global

We began by establishing a visual language for the first video, which set the tone for the series, and so far, we have created three campaign animation videos in total: two “Deep Dive” videos and one pitch video. The “Deep Dive” videos explored one specific aspect of Prevention Global’s work in greater detail.

Prevention Global’s existing branding was a strong starting point for our style frames, and we adapted their colour palette, assigning a unique theme to each video while incorporating secondary colours to add depth and visual interest. The challenge lay in expanding their visual identity into a dynamic animated format while maintaining simplicity and clarity, so we opted for a clean and minimal style, relying on their brand fonts and designing a set of bespoke icons. These icons were intentionally non-representational to maintain sensitivity while clearly conveying complex ideas. Recognising that icons and text alone sometimes didn’t go far enough and could become repetitive, we introduced a black dot device to guide viewers through this campaign animation. This connected the scenes seamlessly, drawing a continuous thread through every part of the script and ensuring that the viewer remained engaged throughout.

The first “Deep Dive” video focused on scalability, addressing the global challenges of preventing child sexual abuse and exploring current research and potential solutions. For the second “Deep Dive” video, “Making the Case,” we had a deeper understanding of the client’s needs and the nuances of the subject matter, which allowed us to push creative boundaries further. We refined transitions, experimented with motion, and expanded the role of the black dot, making it more dynamic and integral to the storytelling.
In addition to the two deep-dive campaign animations, we created a third, standalone pitch video to help the Moore Centre secure an important grant. Unlike the explainers, this video needed to succinctly highlight the programme’s impact, both in the present and for the future, and despite the tight timeline, we leveraged our established visual language to deliver a polished and compelling campaign animation that clearly communicated the significance of the Moore Centre’s work.
We are immensely proud to have contributed to such an important cause, and these campaign animations not only raise awareness of child sexual abuse as a preventable public health issue but also empower the Moore Centre to drive meaningful change worldwide, providing them with further resources to foster positive change on a global scale.