Wellbeing Animation - Unmind - The Animation Guys

Unmind, a leading workplace wellbeing platform, approached us with an exciting project to develop a comprehensive suite of production graphics for their “Neurodiversity at Work” series. Their wellbeing animation video aimed to provide managers with valuable insights into neurodiversity and its impact on workplace wellbeing, performance, and team dynamics.

Unmind’s overarching goal was to help managers better understand how to support neurodiverse individuals in their teams and create inclusive work environments that enhance both individual and collective productivity. It was clear from the beginning that this project carried immense potential to influence positive change across workplaces by fostering greater empathy, understanding, and support for neurodiverse employees

Our challenge was to create an engaging, wellbeing animation that would inspire managers to champion inclusivity and embrace the uniqueness of their teams. The goal was to not only educate but also motivate managers to take action, fostering a culture of inclusivity within their organisations. We understood that neurodiversity, as a concept, might be new to many managers, so it was essential to break down complex ideas into an accessible, visually appealing wellbeing animation that could resonate with a diverse audience. Our approach centred on the idea of crafting visuals that would not only inform but also inspire curiosity, empathy, and action, ultimately encouraging managers to see the value in supporting their neurodiverse employees.

Our Response

Together, we embarked on a collaborative journey with Unmind to create a suite of graphics that would be both impactful and inspiring. To bring Unmind’s vision to life, we aimed to develop a dynamic conceptual and visual world that truly celebrated the diversity of thought, perception, and talent that neurodiverse individuals bring to the workplace. We sought to break down stigma and misconceptions surrounding neurodiversity, using our visuals to increase engagement and drive meaningful learning outcomes. At the heart of our approach was the desire to create a wellbeing animation that empowered managers to recognise and value the unique strengths of neurodiverse employees, fostering a more inclusive and supportive organisational culture.

Our design approach blended innovative solutions with thoughtful, intentional design elements. We incorporated 3D elements and sophisticated, warm visuals to evoke a modern, forward-thinking aesthetic. The goal was to create a wellbeing animation video that felt both cutting-edge and approachable, reflecting the progressive nature of the content while also making it accessible to a wide range of viewers. By leveraging these design techniques, we were able to create graphics that not only looked visually stunning but also reinforced the key messages of the “Neurodiversity at Work” series in a way that felt cohesive and impactful.

A significant highlight of the project was the involvement of renowned set designer Priscilla Lafayette, whose creative input added a unique and artistic edge to the overall aesthetic. Lafayette’s expertise helped elevate the project, ensuring that the visual storytelling felt as dynamic and engaging as the wellbeing animation itself. Her collaboration brought a fresh perspective to the design, blending creativity with functionality in a way that truly resonated with the intended audience.

Throughout the project, we ensured seamless communication and collaboration with Unmind. This allowed us to refine and enhance the design at every stage, ensuring that the final product met the high standards we had set for ourselves. The result was a powerful and cohesive set of graphics that provided managers with practical tools to support and empower their neurodiverse teams. These tools not only helped managers foster individual growth but also drove cultural change within their organisations.

The project succeeded in inspiring managers to embrace neurodiversity, recognising it as a strength that could drive innovation, creativity, and positive transformation across their workplace.

Style frames

For the start of the project we had a bit of a conundrum! Initially, ICE were unsure of whether to opt for 2D or 3D animation. As a result we decided to present them with options for both.

For the 2D animation version we created a central character based around their hat hard logo. While for the 3D option we moved away from character animation focusing instead on a yellow brick road to drive the narrative forward.

frame from the Unmind's wellbeing animation

statistic frame from an wellbeing animation

Storyboard

Not your typical corporate video, ICE wanted to add a bit more personality to the project. With this in mind, we decided to have some fun and added some tongue-in-cheek gags throughout the video.

The yellow brick road was chosen to demonstrate members winding their way through life’s obstacles, with ICE Benevolent Fund by their side. Reinforcing the notion that ‘the small steps we take today pave important paths for us in the future’

How the bricks came together to form the yellow brick road was incredibly important to the narrative and overall timing of the piece. It required a high attention to detail from our skilled animators to get the movements just right.

This was essential for the animation to flow from each point in the narrative, ultimately ending with the path leading to the Ben Fund and their hard hat logo in all its shiny 3D glory. This project goes to show that you don’t need an enormous budget to create a highly polished 3D animation explainer video that perfectly and uniquely communicates your brand’s messages.

Behind The Scenes

The ICE Benevolent Fund was elated with the finished project and we couldn’t be prouder. This wellbeing animation was packed full of creativity and fun, thanks in no small part to our amazing client. We always appreciate when our clients take risks and although this may not seem like the riskiest of projects, we loved how ICE were prepared to think outside the box and work together to utilise our creative ideas.

If you are looking to create a 3D animation to boost your brand then get in touch and start creating your project with us now.

Stinger assets

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