Pharmaceutical Animation - Helping Pharma Tell Their Story

Helping Pharma Tell Their Story

Pharmaceutical animation is becoming increasingly popular as the HealthTech industry continues to advance in astounding ways.

Pharmaceutical animation offers a unique and highly engaging platform to tell stories within the healthcare space. With various animation art styles to choose from, pharmaceutical companies of all shapes and sizes are opting for video and motion graphics as a means of communicating with the masses.

What is Pharmaceutical animation?

An animated video features a sequence of cleverly designed graphics brought to life using animation techniques that convey a particular message. As the name suggests, a Pharmaceutical animation is tailored specifically to the healthcare and Pharmaceutical industry to help them convey their messages.

We have significant experience of working with healthcare and Pharmaceutical companies to create animated videos that achieve a certain goal. For some companies, that goal might be to explain a complex medical procedure in relatable terms. Others might want to shout about a new product development or product launch that people need to know about. Research projects, advances in HealthTech and conceptualisation of future developments are also popular themes for Pharmaceutical animation.

Why does animation work so well for healthcare themes?

Have you ever tried to describe something to another person that they know nothing about? It can be challenging! In the Pharmaceutical world, there’s a plethora of information that is necessary to communicate, but tricky to understand for non-medical folk. Similarly, there can be an engagement issue – trying to encourage people to absorb, understand and remember complex medical terms can be like explaining the importance of hand-washing to a toddler…

Pharmaceutical animation simplifies the delivery of the message, whilst making sure the important facts are conveyed clearly and concisely. Using a visual environment and interactive design, Pharmaceutical animation can help you create a piece of film that people actually want to watch. And when they do, they’re bound to learn something.

How Does Pharmaceutical Animation Come To Life?

When developing a Pharmaceutical animation for your organisation, it’s critical to pick an animation agency with medical animation experience. Ask to see examples of previous work upfront so you can take confidence that they have expertise in the healthcare field.

We can’t speak for other animation agencies, but here’s a bit of insight into our process when creating a Pharmaceutical animation. Firstly, we’ll have a chat with you to find out about your objectives for the project. We’ll ask about the problems you’re trying to solve through animation and your audience for the final feature.

Next, we’ll give you some inspiration on what you could achieve using examples of our previous work and other videos in the market. Whether you’re keen to simplify medical jargon, promote something new or help people visualise a concept, we can provide inspiration on ideas to consider.

We’ll discuss animation styles and design formats to get a feel for what you prefer. And then we will create a bespoke quote based on your requirements and budget.

Next, the storyboard stage. A series of image blocks to depict the flow of your Pharmaceutical animation. You’ll get to feed in at this stage so we can develop the animation with your full buy-in. We’ll work with you to create a script and sense check that all medical terminology is accurate. 

Finally, the moment you’ve been waiting for – you Pharmaceutical animation is complete!

Get in touch!

If you’d like to find out more about our animation services or any other animated videos, do get in touch. Our entire process can be conducted remotely and we’ll involve you throughout the process so you know exactly what to expect. 

We’ve created Pharmaceutical animations for many healthcare and Pharmaceutical companies, so have a wealth of experience in this industry. We’ll be very happy to share examples of our work and provide guidance on how to use animation to get the very best from your unique objectives and budget.