Projects - What we've done
Team Highlights
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Our Case Studies
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Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Explainer Video
An explainer video is exactly what it says on the tin.
It’s a video that helps explain a complex or lengthy proposition in a simple and concise way.
At The Animation Guys we have experience of producing a captivating explainer video for brands and companies across the world.
What Is An Explainer Video?
An animated explainer video is one of the more common videos in the animation world and can have slightly different meanings depending on peoples interpretations. At The Animation Guys, an explainer video is simply a video that serves to explain a product or service with the aim of generating engagement, understanding whilst looking to captivate an audience to ultimately then consider undertaking a call to action.

How Long Is An Explainer Video?
Typically they are around 60-90 seconds with around 150-200 words featured within the animation script. The start of the video looks to introduce the product/concept with the middle outlining key benefits and features while the end usually concludes with a call to action from the viewer.

Show Me An Example Of An Explainer Video….
Glad you asked. The video below is a 2D animation we worked with insurance provider Grenson. Have a watch and we can catch up below.
As you just saw, the video introduces a potentially difficult to understand concept with ‘Gap Insurance’ and then seeks to explain it clearly, in a concise and visually easy to absorb manner. The end result visualises a happy family that have had their problem solved by using the service, therefore demonstrating the value of the concept.
How Can You Use An Explainer Video?
An explainer video is a particularly useful type of video marketing for businesses launching a new product or service that needs more than just a one-line introduction. But that’s just the beginning. Explainer videos might be used to describe how the business itself works. Or to help reduce the number of customer support enquiries a business gets by responding to some frequently asked questions. They can also convey company values and internal processes to new employees.
Put simply, an animated video can help every business present a clearer message to its audience. It can take a supposedly dry piece of information and transform it into an engaging and visual piece of content. Content that might assist an audience in the decision making process, build their understanding of a subject, or create an emotional connection.
Animation and motion graphics are an essential ingredient for a truly effective final video. They can help illustrate tricky concepts in a clear way to make a topic feel more human, and depict environments that just can’t be created in the real world. They’re also more shareable and lead to greater levels of engagement. Want some proof? A Mist Media report found that the average internet user spends 88% more time on a website with video than one without. And according to comScore, website visitors who view video content tend to stay two minutes longer on average and are 64% more likely to purchase than other website visitors.
Need more information on how an explainer video can help your organisation turbo charge its marketing strategy? As a dedicated explainer video company we will work with you and your team to ensure Get in touch today for a free consultation!
Check out our Explainer Video Portfolio
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A few words from our clients...
We gave The Animation Guys an idea, they not only delivered they excelled at the task at hand! With their extraordinary creative ideas and regular updates throughout the process, their professionalism and fun nature made it such a pleasure to work with them.Talloulah Matthew, THE DRUM
Exceptional work and a fantastic team, The Animation Guys were a joy to collaborate with. They provided us a title sequence and related graphics for our Children's TV show which has quickly become iconic. They understood our vision and worked collaboratively with our team to create a product that we were thrilled with. We can't want to work with them again and you shouldn't hesitate to book them!Faraz Osman, Gold Wala
Great working with The Animation Guys on an exciting augmented reality project for us. We had very tight timescales, which they very expertly met, and explained all the stages clearly. A really fun, creative team delivering a slick, professional end product. Really pleased with the results and already planning our next animation project!Carrie Goldsworthy, Dr Foster
It was a delight working with the team at The Animation Guys. Whilst working within deadlines and budgets, they produced a range of effective creative concepts and quickly responded to our change requests. They were complete partners from launch through the production of both the audio and visual segments to the final product. Ethan Sinick, Coca-Cola Retailing Research Council, Eurasia & Africa
Brilliantly creative, agile, very accommodating and excellent value. I look forward to working with these guys again soon.Rosie Brierley, Suntory
Creative, flexible, down to earth - they had lots of patience through a fast timeline with endless refinements for a premier event. Grateful for the positive experience with the Animation Guys. Great team, excellent output - looking forward to collaborating again in the future!Emilian Dan Cartis, PepsiCo
The Animation Guys are an absolute joy to work with! An extremely creative and accommodating team with great attention to detail in their work, which ultimately leads to a fantastic final end product. It doesn't hurt that they are also an incredibly friendly and down-to-earth bunch of people, making the process that much smoother. They will definitely be top of our list for any future animation projects and would gladly recommend to anyone!”Dominic Scott, ASUS
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
What we do
Telling tales since 2015
Some of the world’s leading companies trust us to tell their stories.
Learn more about our animation and video services here.
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Our Specialist Areas
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Some of what we've done...
A few words from our clients...
Creative, flexible, down to earth - they had lots of patience through a fast timeline with endless refinements for a premier event. Grateful for the positive experience with the Animation Guys. Great team, excellent output - looking forward to collaborating again in the future!Emilian Dan Cartis, PepsiCo
It was a delight working with the team at The Animation Guys. Whilst working within deadlines and budgets, they produced a range of effective creative concepts and quickly responded to our change requests. They were complete partners from launch through the production of both the audio and visual segments to the final product. Ethan Sinick, Coca-Cola Retailing Research Council, Eurasia & Africa
We gave The Animation Guys an idea, they not only delivered they excelled at the task at hand! With their extraordinary creative ideas and regular updates throughout the process, their professionalism and fun nature made it such a pleasure to work with them.Talloulah Matthew, THE DRUM
The Animation Guys are an absolute joy to work with! An extremely creative and accommodating team with great attention to detail in their work, which ultimately leads to a fantastic final end product. It doesn't hurt that they are also an incredibly friendly and down-to-earth bunch of people, making the process that much smoother. They will definitely be top of our list for any future animation projects and would gladly recommend to anyone!”Dominic Scott, ASUS
Exceptional work and a fantastic team, The Animation Guys were a joy to collaborate with. They provided us a title sequence and related graphics for our Children's TV show which has quickly become iconic. They understood our vision and worked collaboratively with our team to create a product that we were thrilled with. We can't want to work with them again and you shouldn't hesitate to book them!Faraz Osman, Gold Wala
Brilliantly creative, agile, very accommodating and excellent value. I look forward to working with these guys again soon.Rosie Brierley, Suntory
Great working with The Animation Guys on an exciting augmented reality project for us. We had very tight timescales, which they very expertly met, and explained all the stages clearly. A really fun, creative team delivering a slick, professional end product. Really pleased with the results and already planning our next animation project!Carrie Goldsworthy, Dr Foster
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Privacy Policy
1. INTRODUCTION
This privacy policy provides you with details of how we collect and process your personal data through your use of our site www.theanimationguys.com
By providing us with your data, you warrant to us that you are over 13 years of age.
The Animation Guys Limited is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).
Contact Details
Our full details are:
Full name of legal entity: The Animation Guys Limited (Company No 09837635) and whose registered office is situated at Raedan 7-8 Henrietta Street, London, United Kingdom, WC2E 8PS.
Email address: wecanhelp@theanimationguys.com
Postal address: The Animation Guys, Business Design Centre, 52 Upper Street, London N1 0QH.
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at wecanhelp@theanimationguys.com or by clicking the ‘Update Profile’ link in the footer of any of our email campaigns.
2. WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE AND ON WHAT GROUND WE PROCESS IT
Personal data means any information capable of identifying an individual. It does not include anonymised data.
We may process the following categories of personal data about you:
- Communication Data that includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.
- Customer Data that includes data relating to any purchases of goods and/or services such as your name, title, billing address, delivery address email address, phone number, contact details, purchase details and your card details. We process this data to supply the goods and/or services you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
- User Data that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back- ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.
- Technical Data that includes data about your use of our website and online services such as your IP address, your login data, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.
- Marketing Data that includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws and free give-aways, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising. Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.
- We may use Customer Data, User Data, Technical Data and Marketing Data to deliver relevant website content and advertisements to you (including Facebook adverts or other display advertisements) and to measure or understand the effectiveness of the advertising we serve you. Our lawful ground for this processing is legitimate interests which is to grow our business. We may also use such data to send other marketing communications to you. Our lawful ground for this processing is either consent or legitimate interests (namely to grow our business).
Sensitive Data
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.
Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.
We will only use your personal data for a purpose it was collected for or a reasonably compatible purpose if necessary. For more information on this please email us at wecanhelp@theanimationguys.com. In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.
We may process your personal data without your knowledge or consent where this is required or permitted by law.
We do not carry out automated decision making or any type of automated profiling.
3. HOW WE COLLECT YOUR PERSONAL DATA
We may collect data about you by you providing the data directly to us (for example by filling in forms on our site or by sending us emails). We may automatically collect certain data from you as you use our website by using cookies and similar technologies. Please see our cookie policy for more details about this.
We may receive data from third parties such as analytics providers such as Google based outside the EU, advertising networks such as Facebook-based outside the EU, such as search information providers such as Google based outside the EU, providers of technical, payment and delivery services, such as data brokers or aggregators.
We may also receive data from publicly available sources such as Companies House and the Electoral Register based inside the EU.
4. MARKETING COMMUNICATIONS
Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business).
Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However, you can still opt out of receiving marketing emails from us at any time.
Before we share your personal data with any third party for their own marketing purposes we will get your express consent.
You can ask us or third parties to stop sending you marketing messages at any time by emailing us at data@theanimationguys.com at any time.
If you opt out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may have to share your personal data with the parties set out below:
- Service providers who provide IT and system administration services.
- Professional advisers including lawyers, bankers, auditors and insurers
- Government bodies that require us to report processing activities.
- Third parties to whom we sell, transfer, or merge parts of our business or our assets.
We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
6. INTERNATIONAL TRANSFERS
Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.
Many of our third parties service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.
Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is in place:
- We will only transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data by; or
- Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
- If we use US-based providers that are part of EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place.
If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.
7. DATA SECURITY
We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.
8. DATA RETENTION
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.
For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.
In some circumstances, we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
9. YOUR LEGAL RIGHTS
Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to the portability of data and (where the lawful ground of processing is consent) to withdraw consent.
You can see more about these rights at:
https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/
If you wish to exercise any of the rights set out above, please email us at wecanhelp@theanimationguys.com
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.
If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.
10. THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
11. COOKIES
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.
Last Edited on 2018-05-25
Home
Hello!
We’re The Animation Guys, an animation company based in London.
We help brands, agencies and production companies
tell stories the world needs to hear.
That might look like a global advertising campaign set in 3D animation.
Or a motion graphics tutorial video. Or a 2D animation for your Instagram page.
So long as there’s a story to tell, we’ll help you tell it!
So far, we’ve poured our passion into projects for the likes of ASUS, Royal London and The Drum.
What’s next? You tell us.
Recent Highlights
Dynamic 3D Animation
Developing a suite of animations
A few words from our clients...
Creative, flexible, down to earth - they had lots of patience through a fast timeline with endless refinements for a premier event. Grateful for the positive experience with the Animation Guys. Great team, excellent output - looking forward to collaborating again in the future!Emilian Dan Cartis, PepsiCo
The Animation Guys are an absolute joy to work with! An extremely creative and accommodating team with great attention to detail in their work, which ultimately leads to a fantastic final end product. It doesn't hurt that they are also an incredibly friendly and down-to-earth bunch of people, making the process that much smoother. They will definitely be top of our list for any future animation projects and would gladly recommend to anyone!”Dominic Scott, ASUS
Great working with The Animation Guys on an exciting augmented reality project for us. We had very tight timescales, which they very expertly met, and explained all the stages clearly. A really fun, creative team delivering a slick, professional end product. Really pleased with the results and already planning our next animation project!Carrie Goldsworthy, Dr Foster
Brilliantly creative, agile, very accommodating and excellent value. I look forward to working with these guys again soon.Rosie Brierley, Suntory
It was a delight working with the team at The Animation Guys. Whilst working within deadlines and budgets, they produced a range of effective creative concepts and quickly responded to our change requests. They were complete partners from launch through the production of both the audio and visual segments to the final product. Ethan Sinick, Coca-Cola Retailing Research Council, Eurasia & Africa
Exceptional work and a fantastic team, The Animation Guys were a joy to collaborate with. They provided us a title sequence and related graphics for our Children's TV show which has quickly become iconic. They understood our vision and worked collaboratively with our team to create a product that we were thrilled with. We can't want to work with them again and you shouldn't hesitate to book them!Faraz Osman, Gold Wala
We gave The Animation Guys an idea, they not only delivered they excelled at the task at hand! With their extraordinary creative ideas and regular updates throughout the process, their professionalism and fun nature made it such a pleasure to work with them.Talloulah Matthew, THE DRUM