TV Adverts
An animated tv advert is a form of video that enables a company to advertise itself in a compelling memorable way to a large national or international audience.
Get More Bang For Your Buck
As technology has improved and become faster and cheaper, more and more we are seeing a surge in the number of companies turning to animation. They can use it as a way to tell a comprehensive story to prospective customers. This is due to the many benefits it offers a company in terms of production & flexibility.
Animation is also able to work around production delays, allowing for changes in the later stages. This means that if you want to tweak something in the latter stages of the process you won’t have to empty your pockets in order to set up the shoot all over again.
Give Your Imagination Free Rein
An animated tv advert also has the ability to achieve inconceivable things in real life. Adding to the memorable nature that makes advertising campaigns successful.
Animated TV adverts can provide a much lower cost option compared to traditional advertising. Live action adverts have to hire actors, models or renowned individuals. Animation can create bespoke characters that not only align with your brand but can look exactly how you want them to down to the finest detail, no matter how over the top. For example, if you wanted a giant green dragon to be the face of your company, you’d do well to find one willing to commit to live action adverts. Why not have us create one for you instead?
Engage Your Audience
Animated TV adverts are generally fun to watch and help to create a higher viewer engagement than a traditional advert. It helps it to stand out and not fade into the background. The ability for the animation to also easily involve humour, keeps the viewer entertained. Additionally, it invites the sharing of that content and the potential for it to go viral. After all, who doesn’t want their company to become a social media phenomenon? This bonus marketing potential is one that has been capitalized on by many companies.
Conversely, choosing a style of animated TV advert that plays on the heartstrings of your audience is easily achievable within the scope of animation. By using common or current issues, this allows the animation to relate to peoples’ lives more.
Using inspirational messages can help strengthen a brand and are often universal in their appeal. Tie that in with animation and you have a winning combination.
Broaden Your Audience
TV advertising enables a business to reach a far wider audience, leading to increased brand awareness. Everybody and their mother owns a TV in the UK and beyond, allowing for a huge boost in brand exposure.
Animated TV adverts can also appeal to a wider audience in a more demographic sense, drawing the attention of young and old regardless of any potential social differences. Let’s be honest, who didn’t love animation as a child and still hold some of their animated favourites close to their hearts? Also, regardless of their age, gender or any other social label, individuals are far more inclined to remember a distinctive animated video than another actor’s face gracing their screen.
Combine TV And Digital
Campaigns that use TV and online in tandem are very powerful. They have the ability to convert customers across multiple channels simultaneously.
By tapping into all the resources available at hand, a company using animated TV ads can rebrand and reshape the content easily for different channels. This allows for increased reusability and variety all in one neatly packaged animated TV advert.
To learn more, get in touch now!
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Explore one of our TV Adverts
A few words from our clients...
Animation Production Support
Picture this...you’re working on a video marketing project that involves animation and a tight deadline is fast approaching. You're only halfway through project and you realise you're not going to complete it on time... Don't panic, our animation production support team are here to help!
Here at The Animation Guys we regularly collaborate with businesses from around the world. Our team of animation experts are on hand to assist with all forms of animation production. We have a proven track record of delivering exceptional work that is always on time, completed to a high standard and exceeds customers’ expectations from start to finish. If you need animation production support, we will ensure that your video production project is delivered successfully, regardless of what stage in production it is in.
We understand the importance of confidentiality so offer a a complete white-label service. Our talented in-house team of animators, filmmakers and motion graphics designers work across all types of media. They will merge seamlessly into your project pipeline as if they were sitting on the computer next to you with the rest of your team!
The importance of good video content has never been greater. Outsourcing a video production project can have a number of benefits for a business. It will allow you to manage your time and resources, help you keep up-to-date with ever changing trends and will give you access to the most talented filmmakers and animators. Whether you’d like to outsource a small part of the animation production or the whole project, we can tailor our approach to suit your needs.
We are a successful London based animation production company that has a wealth of experience working with a range of businesses from around the world. Here at The Animation Guys, we are all about bespoke quoting. If you have something in mind, get in touch!
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Check out some of our latest work
Vita Coco Social Media Animation
Live Action Corporate Video
A few words from our clients...
Motion Graphics
Would you rather read a detailed 20 page document or watch a snappy 60 second video? We can guess the answer.
As a motion graphics agency it’s unsurprising that motion graphics are becoming the preferred medium of choice for companies when communicating with staff, stakeholders and customers. Video is fun, engaging and more memorable than documents too. Viewers retain 95% of a message when watching it in a video, compared to just 10% when reading it in text.
When it comes to choosing the right animation style for a corporate video or sales message, motion graphics remain a popular choice. Motion graphics are often referred to as animated graphic design. They are a unique animation channel that create the illusion of movement in some form, usually accompanied by music or a voiceover.
The way we consume messages continues to change as technology evolves, and animation styles are becoming more innovative and exciting all the time. These days, almost half of consumers would rather watch a video than read the same information in a traditional text format. Companies are becoming wise to this trend and responding in turn, with great success!
Animated video is the preferred communication style for brands who want to engage with their audience. In fact, 93% of digital marketers say that using video as a Marketing tool has won them new customers. More than half of users engaged with a brand after watching one of their videos on social media.
Motion graphics are simple to create and are very versatile, so they’re a great option to include within your video marketing strategy. Their versatility lends itself to creating elegant professional videos or more quirky, abstract pieces. With motion graphics you can convey almost any idea, educate your audience, share a serious message or simply have a bit of fun.
Motion graphics have a long life cycle (they age well!) and can even work well alongside other styles within a single animated video. They can be combined with live-action video to help strengthen a message, or add some interest as a visual accompaniment. They are also a fantastic format for sharing complex data and stats, making information more digestible and memorable to viewers. The only limit to your use of motion graphics is your imagination (or your marketing budget!)
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Check out our Motion Graphics
A few words from our clients...
Animation Consulting
To date, The Animation Guys have created over 500+ animations and counting. Most of these projects have covered the end to end process of video production, from inception all the way through to launch. We believe that animated video should form a critical part of your marketing strategy. And, we are here to help you make the greatest use of your investment in animated video.
When you choose The Animation Guys for your animation consulting, your project will be in great hands! We will help, inform and support you at every stage of the video production process. This includes after sales care, ensuring that your video serves you in the best way for years to come.
As your animation consultant, we’ll discuss every aspect of your video with you, starting with where the video will be published and understanding the audience you’re trying to reach. We can show you examples of other work for inspiration and will share timescales and costs with you upfront. Finally, we can talk about wider plans for the video to be shared across your website and social media, to ensure maximum coverage and reach.
As a team, we’re able to consult across all steps of the video production pipeline directly with our clients. This is because pretty much every member of The Animation Guys team started life in the industry as an animator! Our in house team is uniquely qualified to consult on animation processes and techniques every step of the way.
Once your stunning animated video is complete, we’ll draw on our experience to advise on the best channels to share your video and make sure it reaches a wide audience. We’ll help you propel your video far further than just the landing page of your website. As an animation consultant we will also help you make sure that your video is measurable so you can see how it’s performing across all of your chosen marketing channels.
To learn more about animation consulting, get in touch now to see how we can help you use video to its greatest potential!
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Check out our latest projects
FOOH animation for Gordon Ramsay
Healthcare Animation For NHS Lincolnshire
A few words from our clients...
Charity Animation
Experts in Charity Animation
Animation videos for Charities are one of the most powerful marketing tools you can use to get your message across to your audience.
When it comes to creating your Charity Animation, there are loads of different animation styles and video formats to consider. And, here at The Animation Guys, we’ve worked with a variety of charities to create entirely bespoke animations, videos and graphics that create a lasting impression. To the right you’ll see an example of our latest Charity Animation; a simple but powerful 2D video that highlights the importance of treating animals with kindness. The video was created to improve awareness of animal cruelty that goes on in South African communities.
Why Do We Care So Much About Charities
We live and breathe video animation and working closely with charities we’re proud to help them achieve their meaningful missions and goals. Be it supporting movements, raising awareness of important issues or helping those in need, we relish the chance to develop a narrative using visual and engaging content to connect with key stakeholders.
Charity Animation With A Purpose
We believe that, while it’s great to design videos and graphics that look nice, the most important aspect of your Charity Animation is that it’s effective!
We already know that video is by far the most memorable marketing channel available (especially when compared to written comms). Using a clever mix of story line, script, design, animation style, voice over or music, you can create a Charity Animation that not only looks fantastic, but sends a strong message that your audience won’t forget.
Set The Tone
The biggest challenge when creating a meaningful Charity Animation is getting the tone of voice just right. Even the most serious or difficult subjects can be tackled with some thoughtful consideration of the tone. In our experience, simple , light but impactful usually works best.
We’ll work with you to make sure the tone of your animation is perfect for your audience.
Pick Your Target Audience
While you can create a video that appeals to everyone, sometimes it’s more effective to focus on one or two key audiences and create a Charity Animation with them in mind.
A good example is the 2D video we created for The Mix, a charity that supports young people under the age of 25. With a very wide range of ages and issues to cover, we decided to focus on just one case study. The video showcases the challenges of one individual and how The Mix helped him through the issues he was facing.
Choose An Animation Style
If you’re unsure about how to choose the right style for your charity animation, we can help!
We’ve done a lot of research into the Science behind how people process information and what this means when choosing the right animation style for your target audience. A Charity Animation is also an opportunity to showcase your brand to anyone who isn’t familiar with your cause. We can help you make sure your video or graphics do a great job of telling your story and introducing your brand.
Let’s Bring Your Charity Animation To Life
Drawing on our experience in Charity Animation and a wealth of expertise in videos and graphics, we’d love to help you showcase your Charity’s brand and get your message across. Let’s discuss your objectives and share some ideas about how to harness the power of animation!
Our charity blogs and case studies below
A few words from our clients...
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Agency Support
We live to create wonderful stuff.
Here at The Animation Guys, we regularly collaborate with agencies across the world, offering all forms of animation, graphics and video production to their customers. We understand the importance of confidentiality, so offer a white label service that will help your company shine whilst we remain firmly in the background.
We help creative agencies deliver exceptional work, on time and to a high standard.
Our talented in-house team works across all forms of media and can transform any brief into a piece of content that will make a lasting impression on your audience.
Whether you want to outsource a small part of the animation production or the entire project, we can support any aspect of your project. Our approach is to integrate our services into your existing framework and become an extension of your team. Every project is bespoke, so we’ll tailor our approach to suit the needs of your agency and your clients.
We are a successful London based animation production company that works with clients of all sizes, across a global customer base. So, wherever you are in the world, we can support your project and timeframes – time zones mean nothing to us!
There is no one size fits all when it comes to providing a quote for your agency animation project. If you have something in mind, get in touch and we’ll work with you to bring your vision to life.
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Our Latest Work
3D ICE Benevolent Fund Animation
2D Animation for an Independent Charity: Better Lives are Built on Solid Foundations
2D Mental Health Animation Video For A Global Youth Charity
3D Particle Animation For Grey Goose and Creative Agency Glock
Inspiring 2D Animation for BBC Sport
3D Animated Ident For Alix Partners
A few words from our clients...
2D Animation Agency
2D, or not 2D, that is the question...
2D animation production is a powerful creative tool in bringing any narrative to life. Our expert animators combine technical skill with artistic innovation to create seamless, fluid animations that breathe life into your ideas. Every project is a unique journey where we work closely with you to ensure your brand's voice and vision are perfectly represented.
The Art of Simplicity
The beauty of 2D animation lies in its ability to communicate powerful messages through simplicity. Animation is one of the most versatile formats for telling a story, Walt Disney even called 2D animation production “The Plausible Impossible” because it can create realistic movement from even the most abstract of sources.
Working with a 2D animation studio gives brands the chance to connect with their audience on an emotional level while breaking down complex ideas into easily digestible content. Whether you’re looking to educate, entertain, or inspire action, the possibilities with 2D animation are endless.
Versatility is everything to a 2D animation company. We handle the full range from explainer videos that simplify complex concepts to animated adverts that captivate and engage, and even educational animations that make learning fun.
No matter your industry or goal, you tap into this medium’s incredible potential by working with a premier 2D animation company like The Animation Guys.
Tap into Innovation
As a leading 2D animation studio in London, our commitment to quality and creativity shines through in every project we undertake.
We push the boundaries of 2D animation to ensure your content stands out in a crowded digital space. Bottle the essence of your brand in a promotional brand animation video or push the envelope out further by investing in interactive video animations that stand out by encouraging user engagement.
2D Animation may now be age-old, but it is a constantly evolving medium. A 2D animation agency can help you tell your story, though it’s up to you how you would like to represent yourself; would you like something classic and hand drawn, a cut-out style, hyperreactive typography or a cutting-edge augmented reality video.
By thinking beyond your safety net you can revolutionise your marketing materials through an 2D animation agency who give you the ability to craft vibrant thought provoking experiences.
Looking At The Bigger Picture
An animation video can be used in many different contexts. Beyond the reason you first inquired for, your animation is a project that can be used across your website, social media, presentations or exhibition marketing materials.
Design an engaging character animation to bounce around explaining difficult stats in a dynamic healthcare infographic video. Help people navigate a demo process with clarity and you’ll be able to train up your workforce with ease.
Animate your vision of a budding chef’s compelling tale of perseverance or concoct a brightly-coloured, fast-paced sports animation for your awareness campaign that helps your cause leave a lasting impression.
Having developed 2D animation videos for sectors ranging from healthcare to sport and the charity sector, we’ve become experts at creating unique animated solutions. Start your animation journey with us to begin elevating your brand experience with memorable animated features.
The scope of our works covers bespoke hand drawn animation, vectors, simple to complex motion graphics and more. Ultimately, our work helps to deliver your message in a way that’s clear, concise and compelling.
Start Your 2D Animation Project Today
At The Animation Guys we prioritise making our process dynamic and collaborative. We take the time to work closely with you from concept through to delivery, to ensure the final product not only meets but exceeds your expectations.
Working with a specialised 2D animation studio is more than just receiving top-notch animation; it means getting a customised creative experience.
Get in touch with The Animation Guys, and your next great story is only an animation away.
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Check out some of our 2D animations
FOOH animation for Gordon Ramsay
Coca-Cola Retailing Research Council
A few words from our clients...
Infographic Video
If you need to share complex data in a digestible format, an infographic video is an ideal solution.
An infographic video can simplify complicated information by displaying them visually, either as a static image or as an engaging animation. They can cover any subject, from simple data representations to detailed analytics and statistical breakdowns. Using images, icons and illustrations to tell the story, information becomes easier to understand. Infographics are more digestible too; their visual format makes it simple for viewers to spot patterns and trends, without needing to sift through endless data sheets or lengthy presentations. Demand for infographics has increased dramatically over the past few years and they remain one of the most shareable content formats on social media.
Infographics are reasonably quick to produce, so they have lower production costs compared to many other forms of animation. This is because they use existing information, rather than creating new content from scratch. The information is collated from established sources, then designed into an image rich representation that is displayed on-screen.
As the digital landscape evolves, video is becoming one of the most popular and engaging storytelling platforms for marketers. Static image infographics are still effective, but audiences are proven to spend 88% more time on websites that have video content.
This is where animated infographic videos can work their magic…
By bringing your infographics to life with motion, you’ll enjoy better engagement from your audience. Your facts and figures will be more memorable too – viewers retain 95% of the information in a video compared to just 10% when reading it in text!
An animated infographic will bring your information to life. Much like other animated video formats, your story will flow through a series of carefully constructed scenes – and you can even add music and voiceover for extra wow factor.
You can use infographics to display a large variety of data. There are multiple versatile ways to achieve this such as maps, timelines or exploded views, just to name just a few. Animated infographics can support pretty much any project or goal, including product or service explanations, education, business development, recruitment, training, corporate videos or just pure entertainment!
See below for examples of animated infographics we’ve produced for our clients. If you would like to find out more about how animation could help your business, do get in touch.
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Check out our Infographics
A few words from our clients...
Fintech Animation
History Of Fintech
Over the last decade, fintech has entered the public eye like never before. From your ‘hot coral’ bank cards to making tax digital, it is hard to hide from the impact Fintech has had on daily life.
Fintech has changed the world. But just because we’re more aware of it now, does that mean it never existed before? Far from it!
To celebrate the growth of fintech we decided to look back and explore the ‘history of fintech’ and how it has evolved to what it is today. Rather than bore you with a downloadable PDF or slide deck we did what we do best and put it into a concise and easy to understand animated video! Enjoy.
Why Do We Care So Much About Fintech
Because for us, Fintech offers infinite potential. We believe we’ve only skimmed the surface of what it’s going to deliver to us all, personally and professionally. We are confident that video marketing is the best way to communicate this potential and launch new concepts and products to any audience.
Whether you want to create a conceptual video to help staff and stakeholders understand where you’re going as a Fintech business. Or, you need some cool animations to power your website, marketing campaign or social media strategy. We’ll utilise the perfect mix of graphics, design styles, motion and audio to get your message across.
Engage Your Audience
Traditionally many people have thought of finance as a dull subject, but we know how to prove them wrong. A video that is visually engaging, inspiring and captivating will capture the attention of even the most dubious audience!
Showcase Data Effectively
Showcasing data and numbers in an informative and engaging way is vital for fintech companies to convey their innovation and offers. Can you imagine trying to explain a personalised data algorithm to a client over PowerPoint or email?! Let the power of animation do the hard work for you.
An animated video is a great way to showcase data and key product benefits in a visual format that’s easy to understand. Visually fluid movement paired with a clear and digestible voiceover will make sure your fintech animation showcasing your product or service stands out from the crowd.
Bring Your Brand To Life
An animated video breathes life into your brand and provides you with an advanced marketing element in which to showcase your product/service. With fintech branding so fiercely competitive, now has never been more important to add some vigour to your marketing strategy and get a step ahead of your competition.
Let Us Transform Your Fintech Marketing
Being a specialist in Fintech video marketing and having worked with a variety of Fintech clients, we know how to get the most from your marketing video. Be it to showcase a project to clients/customers or as staff engagement piece, we can work with you from conception to creation.
Our fintech animation blogs and case studies below
A few words from our clients...
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
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Last Edited on 2018-05-25
