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Start your animation project with a FREE 30-minute CONSULTATION!
We love getting to grips with a new project. Whether you’re a brand, agency or production company, use the form below for a FREE 30-minute consultation with our founder and animator-in-chief, Jay!
The Big Smoke
The Animation Guys
Business Design Centre
52 Upper Street
London
N1 0QH
T: +44 (0) 207 2886 319
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For Careers: jobs@theanimationguys.com
Or click one of the following links to fill out our jobs form directly: Freelance / Fulltime / Voice Over
Doodles
Here at TAG, we are constantly creating, trialling and testing new work. Much of this might not make it into our final finished products and may therefore never see the light of day. So, here in Doodles, you can check out a few of our favourite bits and pieces.
3D Animated Explainer Video
Introducing 3D Animated Explainer Video
3D explainer animation is an invaluable tool in the hands of the modern marketer. A messaging tool through which you can explain even the most complicated processes in moments – how can you argue against that?
What’s more, is that the visual styles created by our team of experienced 3D animators incorporate your bespoke branding into every pixel of the visuals that they create. This means effective, educational messaging with a marketing angle at its core.
You can give your audience the ability to not only comprehend complex processes, but deliver the messaging from your own unique position. And all with a sleek look to it.
Simplify Messaging Through 3D Explainer Animation
Getting an important message across in just a couple of minutes is no mean feat. Rather than shoving a buffet of information down your audiences’ throats, 3D explainer animation turns it into more manageable bitesize chunks. The result? Your messaging becomes both more appetising and more digestible.
3D animation combines the real with the surreal, allowing you to cross the boundaries between the two. This in turn makes your video content at once more realistic and more entertaining. A winning combo when paired with the fact that video content is 50 times more likely to drive results than plain text… You read that right – 50 times!
Whether you are looking to explain complex processes through engineering animation, detailing the intricacies of your product’s ingredients via food and drink animation or lay out the best practices for caring for our environment, 3D animated explainer videos can help clarify these and everything in between.
Dive Into The Details Within Moments
Actions speak louder than words. So, giving your audience the opportunity to actually witness these actions is a brilliant mechanism for helping them understand exactly what is going on. 3D animated explainers allow you to go a level deeper in your explanation without getting too technical. Even processes that are invisible to the human eye can be detailed through 3D animation.
Chemical reactions; medical processes; the latest technology in action. Nothing falls beyond the boundaries of what explainer animation can encompass when using the likes of particle animation to explain such processes.
Adding in that third dimension allows you to explore these concepts like never before. You can dive into processes and view them from every angle. Or present particular educational videos in a format that seems almost life-like for an added element of relatability. Used properly, explainer videos can be one hell of an educational tool.
3D Animated Explainers Can Show Your Business Your Way
3D explainers also allow you to incorporate all that makes your company unique. Whether through subtle stylistic choices or blatant, in-your-face branding, you can choose a style that makes your explainer unique to your brand alone. This means that viewers not only become clued up on the subject, but associate your company with a pronounced specialism in the area.
Your business’ messaging also comes into play in this manner. You have the ability to choose how to angle yourself in the eyes of the viewer. Are you the teacher in this scenario? Or will you opt to position yourself next to the viewer in the learning environment for an added level of empathy? The choice is yours!
No one can tell you how you should or shouldn’t design your 3D animated explainer. Feel free to be as creative as you wish!
Take Your Explainer Videos To A New Level
If you are considering the option of creating a 3D explainer animation for your business but not sure where to begin, get in touch with our team of friendly animators. You can email us at wecanhelp@theanimationguys.com or call us on 0207 2886 319.
Our 3D animation blogs and case studies can be found below
Dynamic 3D Animation
3D Animation Engineering Visualisation
A few words from our clients...
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
How we do it
Our 3D Animation Process
If you’ve never done 3D animation before, it can seem like a mysterious process.
Even if you’ve worked with Animation previously, we created this helpful video to give you an insight into our short & simple 3d animation process.
Enjoy!
A 3D breakdown
We’ve also broken down our 3d animation process into its individual elements
KICK OFF
This is where you meet the rest of The Animation Guys and we can discuss your new video.
SCRIPT
Firstly, we work together to produce a finished script centred around your message and audience.
STYLE FRAME
Next, our talented team create static illustrations that visualise the look of the finished video.
PRE-VIS
Pre-visualisation is where we animate all the elements.
RENDERING
Now we move to the most magical part of the process! Our skilled team of animators bring your vision to life!
DELIVERY
Then, the moment we’ve all been waiting for. The beloved video. The process is complete!
Contact Us
Think our process will work for your project? Get in touch now to find out more.
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
How we do it
Our Process
If you’ve never done animation before, it can seem like a mysterious process.
Even if you’ve worked with an animation agency previously, we created this helpful animation process video to give you an insight into our short & simple process.
Enjoy!
2D Animation Process Video
3D Animation Process Video
A 2D breakdown
We’ve also broken down that same process into its individual elements
KICK OFF
This is where it all begins. You’ll meet the rest of The Animation Guys and we’ll discuss your new video.
SCRIPT
Firstly, we work together to produce a finished script centred around your message and audience.
STYLE FRAME
Next, our talented team create static illustrations that visualise the look of the finished video.
STORYBOARD
Using the locked down style, we produce the storyboard. This helps you see the video in tandem with the script.
ANIMATION
Now we move to the most magical part of the process! Our skilled team of animators bring your vision to life!
DELIVERY
Then, the moment we’ve all been waiting for. The beloved video. The process is complete!
A 3D breakdown
We’ve also broken down that same process into its individual elements
KICK OFF
This is where you meet the rest of The Animation Guys and we can discuss your new video.
SCRIPT
Firstly, we work together to produce a finished script centred around your message and audience.
STYLE FRAME
Next, our talented team create static illustrations that visualise the look of the finished video.
PRE-VIS
Pre-visualisation is where we animate all the elements.
RENDERING
Now we move to the most magical part of the process! Our skilled team of animators bring your vision to life!
DELIVERY
Then, the moment we’ve all been waiting for. The beloved video. The process is complete!
Contact Us
Think our process will work for your project? Get in touch now to find out more.
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Engineering Animation
The world of engineering is in a constant state of change. New technologies and processes are continuously bursting onto the scene, like an innovation conveyor belt. With this comes a rush of excitement and a common conundrum – how can we best explain these processes? Well, you may have already guessed that the answer is… engineering animation videos, of course.
Through the medium of animation we can help you explain complex processes in seconds, execute key definitions in the most minute detail and provide an overarching summary of your company in the style of your own unique branding.
If you’re wondering how to make engineering animation videos, you’ve come to the right place. As a dedicated 3D animation agency, we specialise in structuring sleek marketing video projects that boast eye-catching visuals you simply can’t turn away from.
Here is what our 3D engineering animation expertise could bring to your business:
Explain Even The Most Complex Processes In Seconds
We know how it is marketing within the engineering sector. You are handling some of the most complex engineering principles known to man and you’re expected to impress customers, clients or potential investors in a matter of moments. Unfortunately, this is no mean feat.
What if we told you that the work of a 3D engineering animation company can do the job for you? By breaking down complex scientific algorithms, physical mechanisms and chemical reactions into more easily digestible chunks, you can display the function – and more importantly the benefit – of your project with ease. In doing so, you cut out the time-consuming side of your sales and marketing efforts to help the process operate more smoothly.
Like a well-oiled machine, if you will…
Delve Into An Extra Level Of Detail Through Micro Messaging
Having worked on a whole host of engineering projects, we understand that the difference is in the detail. Even the most minute alteration can define your engineering project or raze it to the ground. Engineering animation gives you the ability to delve into the details and truly depict how things work.
Whether a detailed product animation, an informative explainer video or a scientifically accurate particle animation, this form of media allows you to zoom into the essential intricacies unlike any other.
Match movements, structure and even textures to their true appearance to accurately capture what your products are capable of. If your project calls for it, animation allows you to break down the engineering process on a molecular level. Such is the creative visual potential within your grasp.
Add an Entertaining Edge to Engineering
With the endless creative potential that comes with engineering animation, you have the option to mould your content into a format and delivery style that is suited to your given project.
To the uninitiated, engineering concepts – and the typically dry explainer videos that come with them – can often slip into a pattern of mundanity and monotony. Animation gives you an angle with which to dismiss these stereotypes.
The total creative freedom that animated video marketing brings to the table is limitless. You can add an educational, entertaining, even humorous angle to your videos. Display your engineering operations in a style totally unique to your brand. Use highly engaging moving imagery to help to explain the previously inexplicable. Have your messaging delivered by an anamorphic piston, if you like.
What we are getting at is that rather than looking at sterile guides on how to make engineering animation videos, you can create an animation that you want to represent your business.
Bring Intricate Designs To Life With Engineering Animation
To learn more about how our services as a 3D engineering animation company can help give you the valuable marketing tools for advancing your organisation, get in touch with our team of friendly animators. You can email us at wecanhelp@theanimationguys.com or call us on 0207 2886 319.
Our engineering animation blogs and case studies can be found below
3D Technical Animation
A few words from our clients...
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
3D Animation Agency
Welcome to the third dimension! As a 3D animation agency, we specialise in bringing your brand to the forefront of customers’ minds. Utilising modern, high-end visuals to capture imaginations to expand the boundaries of what is possible. Truly taking your brand to a new dimension…
Immersing yourself in a 3D environment gives your marketing efforts an additional element of creative potency. Our experience with world leading brands as a 3D animation company, we continue to see a boost in the quantity of 3D project requests. And it’s easy to see why.
Take Your Brand Into A New Dimension
Utilising the power of 3D animation brings a whole new dimension to your content. Quite literally… 3D animation provides companies with an eye-catching, mind-blowing, imagination-altering experience to flaunt in front of their customer base.
Here at The Animation Guys, our 3D animation studio considers 3D to be the future brought forward into the present. Sure, it’s been around for a couple of decades, but advances in technology (and the skillsets of our 3D animation experts) have seen 3D constantly evolve. This makes it the perfect media platform through which you can not only keep step with the latest trends but leap ahead of them.
When it comes to 3D animation, the only limit to what’s possible is the boundaries of your imagination.
Our experience as a 3D animation agency has seen us handle plenty of product animation and character animation requests, and it is not hard to see why. Taking advantage of the third dimension allows you to display your product, character or services precisely as you would envisage.
Imagine it: A sports shoe dissected to show how every fibre in its construction offers the user superior balance and power. An innovative food and drink animation depicting each and every flavoursome note entwining with one another to create a product’s unique flavour. The detailed tweaks of human behaviour that reveal emotion applied to your company’s mascot. Or a detailed breakdown of the intricate technology and standout features from the latest equipment to hit the market – all executed in impeccable detail.
Boast your business’ greatest features. Dive into a level of detail otherwise unseen within your industry and explain even the most complex concepts in a matter of seconds. Show the world what makes your product or service well and truly unique.
Sounds too good to be true, right? Well in reality, it’s all possible when working alongside our 3D animation studio.
TAG are award winning
3D modelling, lighting, texturing, rendering. We do it all! Not only do our projects and skill sets span across the entire range of 3D animation disciplines, they also cover an array of industries and creative angles that range from rational to downright bizarre. Whatever your animation project is concerning, our specialist 3D animation studio have got you.
Bouncing between hyperrealism and quirky visuals, 3D animation is the most effective means of merging the real world and the animated. With this comes a plethora of options for your company to bend to your will. Displaying your brand’s true meaning to your target audience in a manner that they won’t forget any time soon.
We have a dedicated team of 3D animators, trained in the art of displaying your brand in the most awesome way possible. As an experienced 3D animation agency, we understand the intricacies of getting a video marketing project over the line. That’s why we work closely with you to get each and every project just right.
No matter the application of your 3D animation project, as a specialist 3D animation studio we can tailor it to support your specific needs. From social media animation to TV animations to 3D animations that literally alter reality, we ensure that your animation not only looks sleek but is utterly fit for purpose.
Start your 3D animation project.
Our 3D Success Stories
A few words from our clients...
Food and Drink Animation
Introducing Food and Drink Animation
Breaking your latest edible product into the FMCG market is no mean feat. It’s essential that you make it stand out among the rabble of competitors plying for that snippet of attention that can see your sales skyrocket. Using effective food and drink animation can help you point out your product’s most mouth-watering highlights, thoughtfully blend foodstuff with branding and create a genuine treat for the senses.
With 71% of consumers preferring video over any other format when looking to buy a product, it seems silly not to invest in video marketing when looking to sell your latest consumable product.
Here’s some of the reasons why you should consider animated food and drink as your next advertising angle:
Point Out Your Product’s Most Delectable Features
Competition in the food and drink industry is rife. And that is putting it lightly. No doubt you’ve got some delicious new snack or beverage up your sleeve. But how do you go about showing off those new features that are going to see it rise above the competition?
Food and drink animation gives you the unique opportunity to provide an in-depth look into your tasty new product that live action footage simply cannot replicate.
Amplify Your Product
Perhaps your fizzy drink is bringing out a new tropical flavour. Why not have a fountain of mangoes, pineapples and guavas erupt from beneath its lid?
Or perhaps you want to highlight the nuanced texture of your company’s latest bar snack? Animation lets you accentuate focus on your product’s most distinguishable USPs.
Changing your brand focus to make your products more environmentally friendly? You can use an animated food and drink visual to show your product battling off the causes of climate change.
The capabilities of animation are endless. Let your imagination run free and give the world a taste of what your food and drink can offer.
Give A Flavour Of Your Branding
So much of what someone remembers about their favourite consumable products is based on their portrayal.
No one can think of Coca Cola without envisaging the stark red and white of their iconic cans. Nor is it possible for the older generations among us to imagine Walkers crisps without Gary Lineker’s grinning mush plastered next to it.
And are Frosties world famous because of their delicious flavour? Partly. But we’re sure Tony had a big part to play in it, as well. (That’s the power of character animation, folks)
In the world of food and drink adverts, success and effective branding go hand in hand. Food and drink advertising allows you to mesh the two seamlessly. Take a look at this video that we created for Leffe, for example.
The effect can be achieved through a notable display of the brand colours or a memorable cameo from your iconic mascot. It’s through this proficient use of product animation that the association between beverage/binge worthy bites and brand becomes everlasting.
Create A Feast For The Senses
There are many elements to a successful food or drink product. Ideally, you should be looking to appeal to all senses. The familiar touch of the product in your hands; the visually striking branding; the tantalising sound of the packaging as it opens; the saliva-inducing scents right before it touches your lips; and of course the long awaited taste of your favourite food or drink.
An undeniably enticing experience for most of us. A borderline orgasmic experience for those with synesthesia.
Unfortunately, screens don’t offer the chance to smell or taste what is on them (yet…). Therefore, we have to rely on visuals and audio to tempt in our eagerly awaiting audience. Have you ever noticed that food adverts grab hold of your senses and reach deep into your memory for the last time you tasted such a thing? That’s the power of advertising, baby. And food and drink animation allows you to take this a step further.
Using animation, we can entwine audiovisual effects in order to create the most vivid impression of what your product has to offer. By visualising tastes and smells, mixing in familiar sounds and topping with a sprinkle of branding, we can help create a genuine feast for the senses.
Cater To Your Audience’s Needs
Much like people, no two audiences are the same. Each has their own distinguishable likes, dislikes and characteristics that set them apart. That’s why no two video marketing strategies should be the same. Whether looking to rebrand entirely or sticking to your guns, you will no doubt have a distinctive style in mind for your next set of food and drink adverts. Animation’s limitlessly personalisable character allows you to intricately mould your videos to meet your specific needs. Through this you can make something that is specifically angled to your target audience.
Not only that, but you can also tinker with it to place it in the most strategically fruitful locations. Releasing a hip new hoppy IPA? Target the younger crowds by optimising it for social media channels. Unveiling a new fibre-heavy prune juice? Consider creating an animated advert designed for TV (and air it either side of Coronation Street).
Animation gives you the opportunity to customise your video content to appeal to your unique audience both in terms of how it looks and how you deliver it. Check out our animated campaign for Absolute that does just that:
See Food and Drink Differently with Animation
To learn whether food and drink animation could be the way to get the word out about your product, get in touch with our team. You can email us at wecanhelp@theanimationguys.com or call us on 0207 2886 319.
Our medical animation blogs and case studies can be found below
A few words from our clients...
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Interactive Videos
From 80s gaming fad to an innovative new marketing tool, interactive video is taking the world by storm – but this time as a means of business promotion. This miraculous turnaround personifies not only the diversity of the video format but also its determination to stick around. What exactly is an interactive video, you ask?…
Interactive videos are video content combined with a number of prompts that viewers can choose to interact with. In doing so, they can reveal informational pop ups, take viewers to particular web pages or even guide them through a particular storyline.
And the advantages of interactive videos? Modern society is strewn with short video clips that are so often scrolled past on web pages or social media without a second thought. Interactive video animations encourage the audience to take a moment and engage with your content. Research has shown that in an ecommerce setting, they can increase conversions by 20 – 30% and bolster purchase intent by 9x its typical level.
Here is a taster of the ways that interactive videos could benefit your business:
Pack More Information Into Your Videos
Often in the world of animation, businesses struggle to fit absolutely everything that they want into their videos. Interactive video animations have the wondrous ability to pack more information into your clips without making them any longer (and having to face the resulting extra production costs…).
By adding in snippets of information at poignant moments during your video, you have the power to bolster your content. This means tactically placing relevant information into your explainer videos and animated reports without giving the impression that it has been mindlessly crammed in.
Not only that, but the interactions are optional. That means that viewers won’t have the information shoved down their throats. Instead they can decide for themselves whether or not the information in question is of interest to them.
Make Use Of The Wide Array Of Features
The features on interactive videos expand far beyond simple popups. Equipped with their unique hotspot and overlay features, your videos expand beyond a viewing experience and become an interactive, gamified visual extravaganza. But the creative boundaries don’t stop there…
Interactive video animation also brings a branching feature to the fore. By labelling your video with particular “chapters”, we can create a video experience that is tailored to the viewer’s choices. Anyone watch Black Mirror: Bandersnatch? Slightly rogue comparison, we know. But imagine using that tech in a business-focused context. This gives a personalised feel to your animated videos and lets your audience concentrate efforts on the elements of your brand they feel most connected to.
Plus! All interactive videos come armed with live and real time analytic functions. This means that you can accurately track video performance as it is happening.
The Perfect Strategy For Wowing Clients
Looking for a way of sprucing up your reports? Interactive video may be just the answer that you are seeking. Instead of presenting your clients or stakeholders with yet another vanilla slide deck, why not wow them using an animated video report with a difference? This utilisation of interactive video in both B2C and B2B settings perfectly portrays the contextual flexibility that the format brings to the table.
By presenting data in a manner that is both visually appealing and entirely immersive, interactive video animation is sure to create a report style that will live long in the memory. It takes reporting beyond arbitrary figures and weaves them into an easily digested, story-like format.
Add WIREWAX To Your Business’ Arsenal
As an interactive video company, we choose only the best tech for our creations. That’s why we use WIREWAX. Recently teaming up with streaming platform Vimeo, the platform helps take business videos to the next level. But not only that, it does so in a manner that is easy to manage and produces measurable results.
Not only does the platform allow for the addition of innovative features, but also hosts your videos online. This allows for strategic embedding placement on your website, with high-speed loading times.
To learn more about how interactive videos work, the ways in which you could use them and how we can help turn your creative ideas into a reality, get in touch with our team. You can email us at wecanhelp@theanimationguys.com or call us on 0207 2886 319.
