Doodles
Here at TAG, we are constantly creating, trialling and testing new work. Much of this might not make it into our final finished products and may therefore never see the light of day. So, here in Doodles, you can check out a few of our favourite bits and pieces.
3D Animated Explainer Video
Introducing 3D Animated Explainer Video
3D explainer animation is an invaluable tool in the hands of the modern marketer. A messaging tool through which you can explain even the most complicated processes in moments – how can you argue against that?
What’s more, is that the visual styles created by our team of experienced 3D animators incorporate your bespoke branding into every pixel of the visuals that they create. This means effective, educational messaging with a marketing angle at its core.
You can give your audience the ability to not only comprehend complex processes, but deliver the messaging from your own unique position. And all with a sleek look to it.
Simplify Messaging Through 3D Explainer Animation
Getting an important message across in just a couple of minutes is no mean feat. Rather than shoving a buffet of information down your audiences’ throats, 3D explainer animation turns it into more manageable bitesize chunks. The result? Your messaging becomes both more appetising and more digestible.
3D animation combines the real with the surreal, allowing you to cross the boundaries between the two. This in turn makes your video content at once more realistic and more entertaining. A winning combo when paired with the fact that video content is 50 times more likely to drive results than plain text… You read that right – 50 times!
Whether you are looking to explain complex processes through engineering animation, detailing the intricacies of your product’s ingredients via food and drink animation or lay out the best practices for caring for our environment, 3D animated explainer videos can help clarify these and everything in between.
Dive Into The Details Within Moments
Actions speak louder than words. So, giving your audience the opportunity to actually witness these actions is a brilliant mechanism for helping them understand exactly what is going on. 3D animated explainers allow you to go a level deeper in your explanation without getting too technical. Even processes that are invisible to the human eye can be detailed through 3D animation.
Chemical reactions; medical processes; the latest technology in action. Nothing falls beyond the boundaries of what explainer animation can encompass when using the likes of particle animation to explain such processes.
Adding in that third dimension allows you to explore these concepts like never before. You can dive into processes and view them from every angle. Or present particular educational videos in a format that seems almost life-like for an added element of relatability. Used properly, explainer videos can be one hell of an educational tool.
3D Animated Explainers Can Show Your Business Your Way
3D explainers also allow you to incorporate all that makes your company unique. Whether through subtle stylistic choices or blatant, in-your-face branding, you can choose a style that makes your explainer unique to your brand alone. This means that viewers not only become clued up on the subject, but associate your company with a pronounced specialism in the area.
Your business’ messaging also comes into play in this manner. You have the ability to choose how to angle yourself in the eyes of the viewer. Are you the teacher in this scenario? Or will you opt to position yourself next to the viewer in the learning environment for an added level of empathy? The choice is yours!
No one can tell you how you should or shouldn’t design your 3D animated explainer. Feel free to be as creative as you wish!
Take Your Explainer Videos To A New Level
If you are considering the option of creating a 3D explainer animation for your business but not sure where to begin, get in touch with our team of friendly animators. You can email us at wecanhelp@theanimationguys.com or call us on 0207 2886 319.
Our 3D animation blogs and case studies can be found below
3D Animation Engineering Visualisation
Dynamic 3D Animation
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Engineering Animation
The world of engineering is in a constant state of change. New technologies and processes are continuously bursting onto the scene, like an innovation conveyor belt. With this comes a rush of excitement and a common conundrum – how can we best explain these processes? Well, you may have already guessed that the answer is… engineering animation videos, of course.
Through the medium of animation we can help you explain complex processes in seconds, execute key definitions in the most minute detail and provide an overarching summary of your company in the style of your own unique branding.
If you’re wondering how to make engineering animation videos, you’ve come to the right place. As a dedicated 3D animation agency, we specialise in structuring sleek marketing video projects that boast eye-catching visuals you simply can’t turn away from.
Here is what our 3D engineering animation expertise could bring to your business:
Explain Even The Most Complex Processes In Seconds
We know how it is marketing within the engineering sector. You are handling some of the most complex engineering principles known to man and you’re expected to impress customers, clients or potential investors in a matter of moments. Unfortunately, this is no mean feat.
What if we told you that the work of a 3D engineering animation company can do the job for you? By breaking down complex scientific algorithms, physical mechanisms and chemical reactions into more easily digestible chunks, you can display the function – and more importantly the benefit – of your project with ease. In doing so, you cut out the time-consuming side of your sales and marketing efforts to help the process operate more smoothly.
Like a well-oiled machine, if you will…
Delve Into An Extra Level Of Detail Through Micro Messaging
Having worked on a whole host of engineering projects, we understand that the difference is in the detail. Even the most minute alteration can define your engineering project or raze it to the ground. Engineering animation gives you the ability to delve into the details and truly depict how things work.
Whether a detailed product animation, an informative explainer video or a scientifically accurate particle animation, this form of media allows you to zoom into the essential intricacies unlike any other.
Match movements, structure and even textures to their true appearance to accurately capture what your products are capable of. If your project calls for it, animation allows you to break down the engineering process on a molecular level. Such is the creative visual potential within your grasp.
Add an Entertaining Edge to Engineering
With the endless creative potential that comes with engineering animation, you have the option to mould your content into a format and delivery style that is suited to your given project.
To the uninitiated, engineering concepts – and the typically dry explainer videos that come with them – can often slip into a pattern of mundanity and monotony. Animation gives you an angle with which to dismiss these stereotypes.
The total creative freedom that animated video marketing brings to the table is limitless. You can add an educational, entertaining, even humorous angle to your videos. Display your engineering operations in a style totally unique to your brand. Use highly engaging moving imagery to help to explain the previously inexplicable. Have your messaging delivered by an anamorphic piston, if you like.
What we are getting at is that rather than looking at sterile guides on how to make engineering animation videos, you can create an animation that you want to represent your business.
Bring Intricate Designs To Life With Engineering Animation
To learn more about how our services as a 3D engineering animation company can help give you the valuable marketing tools for advancing your organisation, get in touch with our team of friendly animators. You can email us at wecanhelp@theanimationguys.com or call us on 0207 2886 319.
Our engineering animation blogs and case studies can be found below
3D Technical Animation
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3D Animation Agency
Welcome to the third dimension! As a 3D animation agency, we specialise in bringing your brand to the forefront of customers’ minds. Utilising modern, high-end visuals to capture imaginations to expand the boundaries of what is possible. Truly taking your brand to a new dimension…
Immersing yourself in a 3D environment gives your marketing efforts an additional element of creative potency. Our experience with world leading brands as a 3D animation company, we continue to see a boost in the quantity of 3D project requests. And it’s easy to see why.
Take Your Brand Into A New Dimension
Utilising the power of 3D animation brings a whole new dimension to your content. Quite literally… 3D animation provides companies with an eye-catching, mind-blowing, imagination-altering experience to flaunt in front of their customer base.
Here at The Animation Guys, our 3D animation studio considers 3D to be the future brought forward into the present. Sure, it’s been around for a couple of decades, but advances in technology (and the skillsets of our 3D animation experts) have seen 3D constantly evolve. This makes it the perfect media platform through which you can not only keep step with the latest trends but leap ahead of them.
When it comes to 3D animation, the only limit to what’s possible is the boundaries of your imagination.
Our experience as a 3D animation agency has seen us handle plenty of product animation and character animation requests, and it is not hard to see why. Taking advantage of the third dimension allows you to display your product, character or services precisely as you would envisage.
Imagine it: A sports shoe dissected to show how every fibre in its construction offers the user superior balance and power. An innovative food and drink animation depicting each and every flavoursome note entwining with one another to create a product’s unique flavour. The detailed tweaks of human behaviour that reveal emotion applied to your company’s mascot. Or a detailed breakdown of the intricate technology and standout features from the latest equipment to hit the market – all executed in impeccable detail.
Boast your business’ greatest features. Dive into a level of detail otherwise unseen within your industry and explain even the most complex concepts in a matter of seconds. Show the world what makes your product or service well and truly unique.
Sounds too good to be true, right? Well in reality, it’s all possible when working alongside our 3D animation studio.
TAG are award winning
3D modelling, lighting, texturing, rendering. We do it all! Not only do our projects and skill sets span across the entire range of 3D animation disciplines, they also cover an array of industries and creative angles that range from rational to downright bizarre. Whatever your animation project is concerning, our specialist 3D animation studio have got you.
Bouncing between hyperrealism and quirky visuals, 3D animation is the most effective means of merging the real world and the animated. With this comes a plethora of options for your company to bend to your will. Displaying your brand’s true meaning to your target audience in a manner that they won’t forget any time soon.
We have a dedicated team of 3D animators, trained in the art of displaying your brand in the most awesome way possible. As an experienced 3D animation agency, we understand the intricacies of getting a video marketing project over the line. That’s why we work closely with you to get each and every project just right.
No matter the application of your 3D animation project, as a specialist 3D animation studio we can tailor it to support your specific needs. From social media animation to TV animations to 3D animations that literally alter reality, we ensure that your animation not only looks sleek but is utterly fit for purpose.
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Our 3D Success Stories
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Food and Drink Animation
Introducing Food and Drink Animation
Breaking your latest edible product into the FMCG market is no mean feat. It’s essential that you make it stand out among the rabble of competitors plying for that snippet of attention that can see your sales skyrocket. Using effective food and drink animation can help you point out your product’s most mouth-watering highlights, thoughtfully blend foodstuff with branding and create a genuine treat for the senses.
With 71% of consumers preferring video over any other format when looking to buy a product, it seems silly not to invest in video marketing when looking to sell your latest consumable product.
Here’s some of the reasons why you should consider animated food and drink as your next advertising angle:
Point Out Your Product’s Most Delectable Features
Competition in the food and drink industry is rife. And that is putting it lightly. No doubt you’ve got some delicious new snack or beverage up your sleeve. But how do you go about showing off those new features that are going to see it rise above the competition?
Food and drink animation gives you the unique opportunity to provide an in-depth look into your tasty new product that live action footage simply cannot replicate.
Amplify Your Product
Perhaps your fizzy drink is bringing out a new tropical flavour. Why not have a fountain of mangoes, pineapples and guavas erupt from beneath its lid?
Or perhaps you want to highlight the nuanced texture of your company’s latest bar snack? Animation lets you accentuate focus on your product’s most distinguishable USPs.
Changing your brand focus to make your products more environmentally friendly? You can use an animated food and drink visual to show your product battling off the causes of climate change.
The capabilities of animation are endless. Let your imagination run free and give the world a taste of what your food and drink can offer.
Give A Flavour Of Your Branding
So much of what someone remembers about their favourite consumable products is based on their portrayal.
No one can think of Coca Cola without envisaging the stark red and white of their iconic cans. Nor is it possible for the older generations among us to imagine Walkers crisps without Gary Lineker’s grinning mush plastered next to it.
And are Frosties world famous because of their delicious flavour? Partly. But we’re sure Tony had a big part to play in it, as well. (That’s the power of character animation, folks)
In the world of food and drink adverts, success and effective branding go hand in hand. Food and drink advertising allows you to mesh the two seamlessly. Take a look at this video that we created for Leffe, for example.
The effect can be achieved through a notable display of the brand colours or a memorable cameo from your iconic mascot. It’s through this proficient use of product animation that the association between beverage/binge worthy bites and brand becomes everlasting.
Create A Feast For The Senses
There are many elements to a successful food or drink product. Ideally, you should be looking to appeal to all senses. The familiar touch of the product in your hands; the visually striking branding; the tantalising sound of the packaging as it opens; the saliva-inducing scents right before it touches your lips; and of course the long awaited taste of your favourite food or drink.
An undeniably enticing experience for most of us. A borderline orgasmic experience for those with synesthesia.
Unfortunately, screens don’t offer the chance to smell or taste what is on them (yet…). Therefore, we have to rely on visuals and audio to tempt in our eagerly awaiting audience. Have you ever noticed that food adverts grab hold of your senses and reach deep into your memory for the last time you tasted such a thing? That’s the power of advertising, baby. And food and drink animation allows you to take this a step further.
Using animation, we can entwine audiovisual effects in order to create the most vivid impression of what your product has to offer. By visualising tastes and smells, mixing in familiar sounds and topping with a sprinkle of branding, we can help create a genuine feast for the senses.
Cater To Your Audience’s Needs
Much like people, no two audiences are the same. Each has their own distinguishable likes, dislikes and characteristics that set them apart. That’s why no two video marketing strategies should be the same. Whether looking to rebrand entirely or sticking to your guns, you will no doubt have a distinctive style in mind for your next set of food and drink adverts. Animation’s limitlessly personalisable character allows you to intricately mould your videos to meet your specific needs. Through this you can make something that is specifically angled to your target audience.
Not only that, but you can also tinker with it to place it in the most strategically fruitful locations. Releasing a hip new hoppy IPA? Target the younger crowds by optimising it for social media channels. Unveiling a new fibre-heavy prune juice? Consider creating an animated advert designed for TV (and air it either side of Coronation Street).
Animation gives you the opportunity to customise your video content to appeal to your unique audience both in terms of how it looks and how you deliver it. Check out our animated campaign for Absolute that does just that:
See Food and Drink Differently with Animation
To learn whether food and drink animation could be the way to get the word out about your product, get in touch with our team. You can email us at wecanhelp@theanimationguys.com or call us on 0207 2886 319.
Our medical animation blogs and case studies can be found below
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Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Interactive Videos
From 80s gaming fad to an innovative new marketing tool, interactive video is taking the world by storm – but this time as a means of business promotion. This miraculous turnaround personifies not only the diversity of the video format but also its determination to stick around. What exactly is an interactive video, you ask?…
Interactive videos are video content combined with a number of prompts that viewers can choose to interact with. In doing so, they can reveal informational pop ups, take viewers to particular web pages or even guide them through a particular storyline.
And the advantages of interactive videos? Modern society is strewn with short video clips that are so often scrolled past on web pages or social media without a second thought. Interactive video animations encourage the audience to take a moment and engage with your content. Research has shown that in an ecommerce setting, they can increase conversions by 20 – 30% and bolster purchase intent by 9x its typical level.
Here is a taster of the ways that interactive videos could benefit your business:
Pack More Information Into Your Videos
Often in the world of animation, businesses struggle to fit absolutely everything that they want into their videos. Interactive video animations have the wondrous ability to pack more information into your clips without making them any longer (and having to face the resulting extra production costs…).
By adding in snippets of information at poignant moments during your video, you have the power to bolster your content. This means tactically placing relevant information into your explainer videos and animated reports without giving the impression that it has been mindlessly crammed in.
Not only that, but the interactions are optional. That means that viewers won’t have the information shoved down their throats. Instead they can decide for themselves whether or not the information in question is of interest to them.
Make Use Of The Wide Array Of Features
The features on interactive videos expand far beyond simple popups. Equipped with their unique hotspot and overlay features, your videos expand beyond a viewing experience and become an interactive, gamified visual extravaganza. But the creative boundaries don’t stop there…
Interactive video animation also brings a branching feature to the fore. By labelling your video with particular “chapters”, we can create a video experience that is tailored to the viewer’s choices. Anyone watch Black Mirror: Bandersnatch? Slightly rogue comparison, we know. But imagine using that tech in a business-focused context. This gives a personalised feel to your animated videos and lets your audience concentrate efforts on the elements of your brand they feel most connected to.
Plus! All interactive videos come armed with live and real time analytic functions. This means that you can accurately track video performance as it is happening.
The Perfect Strategy For Wowing Clients
Looking for a way of sprucing up your reports? Interactive video may be just the answer that you are seeking. Instead of presenting your clients or stakeholders with yet another vanilla slide deck, why not wow them using an animated video report with a difference? This utilisation of interactive video in both B2C and B2B settings perfectly portrays the contextual flexibility that the format brings to the table.
By presenting data in a manner that is both visually appealing and entirely immersive, interactive video animation is sure to create a report style that will live long in the memory. It takes reporting beyond arbitrary figures and weaves them into an easily digested, story-like format.
Add WIREWAX To Your Business’ Arsenal
As an interactive video company, we choose only the best tech for our creations. That’s why we use WIREWAX. Recently teaming up with streaming platform Vimeo, the platform helps take business videos to the next level. But not only that, it does so in a manner that is easy to manage and produces measurable results.
Not only does the platform allow for the addition of innovative features, but also hosts your videos online. This allows for strategic embedding placement on your website, with high-speed loading times.
To learn more about how interactive videos work, the ways in which you could use them and how we can help turn your creative ideas into a reality, get in touch with our team. You can email us at wecanhelp@theanimationguys.com or call us on 0207 2886 319.
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NFT Animation
The world is becoming increasingly digital. Whether or not you like the idea, sooner or later we are all going to have to embrace a more futuristic way of living in some manner. The online world has its own currencies and even artwork. The latter comes in the form of NFTs – or Non-Fungible Tokens.
NFTs are fast becoming the next big thing. We’re talking millions of dollars spent on NFT sales every week in 2022. As an animation company that thrives on staying at the forefront of the latest trends, we too have begun to establish ourselves in the world of NFT production. More than just funky looking online images being sold for obscene sums of money, NFTs can be video clips like a “LeBron James Moment” or a funky animation. That’s where companies can TAG us in (see what we did there?).
Creating your own animated NFTs could be your company’s way of taking its first steps into a new era. We can be the team to create it for you.
Make Your Mark on the Future of the Online World
This is one of those moments where you don’t want to miss the trend before it leaves. Still a relatively new concept, NFT productions are increasing in popularity every day. Getting on board sooner rather than later not only makes you an innovator and trend-setter (who doesn’t want that?) but will also help your business grow along with the NFT market.
NFTs are becoming an extremely popular means of investing in online property. Attaching your business to this growth through the use of an NFT animation is an excellent branding exercise.
You can also use NFTs to build brand awareness, creating unique items for sale or to be won as prizes by your audience. There’s something to be said for offering unique gifts to your stakeholders that makes your company stand out among the crowd.
By passing your NFT project to us, you are placing it in safe hands. Our team of talented animators can create a totally unique animated NFT that matches your vision and exceeds your expectations. Whatever the style of your project, we can help you make it happen. Or perhaps you aren’t quite sure what you’d like your company NFTs to consist of? Our experience in the sphere and friendly advice can help boost your creative juices and get the ideas flowing.
Are you still wondering at this stage what exactly an NFT is? Don’t worry, you are far from alone! While we have done our best to break down this latest craze, even we are somewhat new on the scene! All we know is that it’s sure to be one hell of a ride!
Add Extra Value to Your Content
Having a standout branded animation is one thing. But having a unique animation that your customers can own is another. By turning your content into an NFT, you are adding another layer of value to both the content and your brand. Giving your audience the chance to own a signifier of your company is a massively appealing draw to many.
Think of it as being like a limited edition of your brand’s content. You can take this a step further and morph your company character into an NFT series. This brings with it a deeper connection between brand and customer. Think of it like a unique trading card with your own personal touch to it.
Expand Your Audience
The NFT market is rife with young, impressionable individuals. We’re talking about a cocktail primarily made up of Millenials and Gen-Xers. By opening up a new avenue for brand exposure in the form of non-fungible tokens, you are opening up the gates to a whole new audience.
NFT production can also be used as an event-driving tool. Take this campaign by AMC Theatres for example. When the new Spider-Man film was released, they offered a free NFT to the first 86,000 investors who reserved a ticket. The catch? The NFT only became valid once they had attended the movie. This is just one of countless examples of how you can use NFT animations as a marketing tool.
To learn more about the emerging world of NFT animation and how we can work with your organisation to bring your ideas to life, you can get in touch with our team. You can email us at wecanhelp@theanimationguys.com or call us on 0207 2886 319.
A few words from our clients...
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Augmented Reality Animation
Augmented Reality (AR) is blurring the lines of reality. Whilst virtual reality builds a world in which we fully immerse ourselves, augmented reality places objects or images in our own world, enhancing our version of reality and creating an interactive experience of a real-world environment.
By using technology to overlay digital information onto a live camera feed, augmented reality can make digital content look and feel like part of the physical world. Let’s be honest – that’s pretty awesome!
Augmented reality animation is a rapidly growing area of technology that creates a unique digital experience for the user to blend the best of the physical and virtual worlds. This in turn allows your video or product to stand out from the crowd.
When used effectively, this animated content can have a significant impact on the viewer. Incorporating an element of animation into a video can visually enhance and simplify the message conveyed, connecting to the audience more effectively and creating a unique user experience.
How Is Augmented Reality Used?
If you, like many others, have the question, what is augmented reality? Well, it’s only one of the most highly-anticipated trends of 2022!
In the real world one of the most mainstream examples of augmented reality is Pokémon Go, a mobile game that in 2016 sent millions of players wandering the streets in search of virtual creatures (Pokémon)! Players would travel around observing the world through the camera on their phone with the goal of finding Pokémon sporadically placed around using augmented reality. Through the game, players can merge the physical world with the virtual world to immerse themselves in a more diverse environment, enhancing the overall gaming experience.
The United States Army is also making use of augmented reality to give soldiers improved situational awareness through a technology called “Tactical Augmented Reality”. This involves an eyepiece that helps soldiers locate both their positions as well as the positions of others. The goal is that this will one day replace night-vision goggles and hand-held GPS systems. We’re talking real-life Call of Duty here people!
Augmented Reality – Is It The Future?
Immerse Yourself
Augmented reality animation brings an extra element of creativity to and enhances the captivation of videos.
This can be beneficial when used for the likes of live video streaming and advertising campaigns. These animated technologies are now reaching commercial spaces to make animation goods, presentations and advertising materials more enticing and therefore more successful. Expect to see this platform become a massive deal very soon…
Multi-Purpose
Augmented reality can also be used by healthcare professionals to help with the likes of stroke patient rehabilitation. Due to the interactive nature of augmented reality, it allows patients to perform repetitive exercises in an enjoyable and safe way that reduces fatigue associated with intense physical activity.
AR can have a significant influence on upper and lower limb function, and could offer options for increasing treatment intensity and promoting motor recovery after a stroke.
Cross Platform
Augmented reality is a multi-platform content that uses device-agnostic technology which means it can be used with iOS, Android, and Windows through a smartphone or computer. This in turn makes it accessible to a wide breadth of users.
As augmented technology is becoming more integrated, it is being utilised more in modern business to enhance training and improve employee skills at a faster rate. This can reduce costs as training will be more intuitive and therefore less errors are made once employees begin their role. The technology can also save money on travel costs, equipment costs, space hire and anything else that is normally required for training.
Where Do We Come In?
As an animation studio, we pride ourselves on keeping in step with the latest trends. And augmented reality is no exception! We are here to turn whatever creative AR solution ideas you may have in mind into an augmented reality (sorry).
We create characters, graphics and microinteractions that are branded and attention-grabbing, giving your company a more significant presence within the digital realm. Augmented reality animation gives your company another marketing branch on which to establish itself. Let’s be honest, that’s exactly why we are talking about it!
We previously worked with Dr Foster, a company that equips healthcare organisations to make better and faster decisions on the quality and value of connected healthcare provision. They asked us to create an animated demo video to highlight their new dashboard software created for healthcare organisations.
The video’s primary use would be at an upcoming event as an augmented reality component of a business card that would come straight out of the card. An augmented reality business card extends its reach past the real world using buttons or widgets to make your card so more than something that sits in somebody’s pocket.
To find out more about the project, and see the end result click here.
Interested in using Augmented Reality?
If you have any projects that you think would benefit from an element of augmented reality, maybe we can help? An AR addition can help to make a campaign more impactful, so why not get in touch to discuss your ideas and see how we might be able to bring your vision to life.
To get in touch, email our friendly team at wecanhelp@theanimationguys.com or give us a call on 0207 2886 319.
A few words from our clients...
Want your project to walk the walk?Let’s talk the talk.
Start your 3D animation project.
Climate Change Animation
Climate Change Animation Introduction
At this moment in time, there aren’t many conversation topics that are more pertinent than climate change. We’re letting the health of the planet decline at a startling rate, despite the fact that the issue is very real and on a global scale. But how can we get people, governments or corporations to listen to an issue that they won’t address, even as they stare down the barrel of the gun.
If we had one all-encompassing answer for you then we would no doubt be considered world-famous for our methods of persuasion by now. However, we do know of one way to help outline the issues and remedies surrounding the matter of our deteriorating planet – a climate change animation video.
How A Climate Change Animation Can Help
There is no one single remedy to halting the rampaging issue of climate change. However, it doesn’t have to be all doom and gloom. We are all aware that change needs to happen to prevent the problem becoming too extreme to control. Yet so many are still reluctant to take the necessary measures. That’s where a climate change animation video can help visualise the issue and educate individuals.
Animation is a medium that isn’t bound by anything other than your imagination. With it we can show people the brutal realities of their future, turn scientific stats into easy-to-understand facts and, most importantly, depict the value of taking action.
If you are hosting an event in the interest of raising awareness (such as Glasgow’s COP26 event in 2021), or wish to show how your brand can help find a solution, animation can help condense the complexities into clips that reveal the core concepts and values in an engaging and educational manner.
Bring The Issue (And The Solution) To Life
We have all seen footage of receding ice caps, uncontrollable forest fires and stunning creatures sadly submitting to extinction. Unfortunately, while such hard hitting videos do promote empathy in viewers, the sad reality is that if this isn’t directly affecting those watching, they’re unlikely to take action.
Animation can be a brilliant vehicle for bringing these issues to viewers’ doorsteps. When faced with the reality of how global warming is having an effect on their lives; people, businesses and governments are often more susceptible to adapting their lifestyle and provoking action.
As much as animation is effective in the manner in which it outlines the issue at hand, it’s just as crucial to highlight the potential remedies for said issues. Take our work on the UNSSC, for example. Here, we created a series of isometric E-Learning Animations that seek to educate the employees within the UN on different modules within their RCO Learning Path.
Visualise The Past, Present & Future
Time travel hasn’t been invented (yet…) so it can be difficult to truly visualise what horrific repercussions the future could potentially hold for our planet. It’s all well and good throwing ominous stats at people, but the human brain has a penchant for the visual. In fact, 90% of information processed by the brain is visual.
Therefore, presenting information in a manner that will appeal to this mutual characteristic of ours is a good way to attain and hold people’s attention. So, when outlining the severity of the situation, whether it be comparing the past with the present or the present with the future, why not consider using an animated report to help the vital points really latch on.
Make Scientific Jargon Consumable
While climate change is an issue that everyone has an opinion on, the reality is that the subject relies heavily on the expertise of world-renowned scientists. Without the countless hours of research that have been devoted to the matter, we would likely all be unaware that the ship we are all on was even sinking.
With this reliance on science comes the issue of refining research and molding it into a format that can be understood by the masses. Climate change animation can bring research and statistics to life and portray it in a format that is appealing and absorbable for all.
For our work with FACTDialogue, we produced an animation explaining what is currently happening to the worlds forests, the reasons for the deforestation that is currently occurring, and why the FACT Dialogue has been created in the lead up to the COP26 Climate Conference in Glasgow.
Show How You’re Making A Difference
Whether you’re a big-time environmentalist or someone taking their first foray into the world of sustainability and climate change consciousness, it is good to show the good that your brand is doing. We are heading into an era where such considerations are becoming a necessity rather than an additional benefit. And rightly so!
Outlining just how you carry out such measures adds a more genuine feel to your company and bolsters your brand story. Plus, 80% of internet users will watch a video compared to just 20% willing to read a page. Using an animated process video to show the ways through which you are caring for the planet will help educate your audience – whether it be individuals or entire businesses – and solidify your image as an environmentally-friendly brand.
Let’s Get Started
To learn more about what climate change animation video can provide and how we can work with your organisation to achieve your goals, you can get in touch with our team. You can email us at wecanhelp@theanimationguys.com or call us on 0207 2886 319.
Our charity blogs and case studies below
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Product Animation
Looking for a way to boost brand awareness and sales for your B2C company? Product animation may be the perfect way to help your brand and product stand out. The world of e-commerce is rife with endless competitors vying for a spot in the public eye, with each looking to differentiate themselves in innovative new ways.
By promoting your product through the medium of animation, you will have the opportunity to present it in a unique manner that perfectly matches your brand vision. The available combination of options for how you present your product and the style of animation that you use are nothing short of limitless.
Choose How To Package Your Product (Literally)
They say not to judge a book by its cover. However, when it comes to packaging, that’s typically exactly what the brands are after. 3D product animation allows you to not only highlight the best bits about your product, but also the bells and whistles that make it evolve beyond being a mere product and transform it into a distinctive experience.
Packaging is a crucial part of the customer journey within certain industries. Consider perfumes, for example. Without the intricate branding, you’d simply be selecting one clear liquid above another. 3D product animation allows us to flaunt the very best features of your perfume through visual marketing strategies that capture the product’s essence to perfection.
Promote Your Product In Your Own Way
One of the key benefits of utilising product animation is the limitless array of ways in which you can present your wears to the world. The creative freedom that goes hand in hand with animation allows you to truly match your original vision with your finalised video content. Regardless of what it is that you produce, it can be brought to life in a way that cannot be offered by live action shoots.
Thanks to this, you can ensure that brand guidelines are adhered to from start to finish and that it is tailored to the exact purpose for which it was produced. Let’s consider it in the context of the fashion industry. Arguably the sector in which the strategy and execution of visual branding is at its most crucial, it’s important to get even the most minute details correct.
3D product animation brings together clothing and branding in an intricate manner that cannot be replicated by any other branding tool.
Enlighten Your Audience
Whether you are a new company in the industry or an established stalwart releasing a new idea, it is crucial that you show your audience what your product is about and why they will benefit from it. Animation allows you to condense important and interesting information into just a few minutes or even seconds of footage.
Using formats such as stylish infographics or engaging explainer videos, product animation is a brilliant avenue for showing off your product’s greatest features in a slick and compelling manner. Nowhere is this more important than in the tech industry.
Often the concept of your product itself can be difficult to explain. Therefore, depicting the benefits that come from it becomes your greatest means of communication. Enter 3D animation and its ability to explain not only why people should use your product but also why they need your product.
Take Your Product To New Places
By adding an element of animation to your product marketing strategy, you can tamper with the boundaries of how your product is advertised overall. Want to display the different contexts in which your product can be used? Sure. Want graphics displaying all the benefits that your product offers? You’ve got it. Want to depict how your product would function on the surface of the moon? No problem. Product animation allows you to depict your brand’s creations how you want and where you want without restriction.
Effectively Merge Branding And Product
All successful brands seamlessly combine their products and branding. It is through this that the quality of your products fast becomes associated with your company and vice versa. Animation gives you the opportunity to do so in a literal sense. Implement your logo, company colour scheme and slogans into your video footage and associations between brand and product will soon be established.
Another option is to implement brand characters, such as this project that we did with bespoke merchandise creators Shout. By incorporating their company mascot “Bob” into the still shots of Shout’s merchandising products, the logo quickly becomes linked with the services on offer.
UI animated product demo videos
There’s also a whole world of animated UI videos related to UI products. If that’s what you are after we have a helpful page on that here!
To learn more on how you can use product animation to benefit your company and how we can help to achieve your goals, get in touch with our team. You can email us at wecanhelp@theanimationguys.com or call us on 0207 2886 319.
