Every now and then a new trend emerges that takes the digital world by storm. We’re talking memes, online challenges and even bitcoin. They go from unknown to immensely popular in the blink of an eye and no one can seem to explain precisely why. The latest craze? NFTs.

If you have been anywhere near the internet over the last 12 months, you have no doubt seen or heard the term “NFT” being used. This is usually accompanied with a quirky cartoon image (most likely a bored ape), and some comment about a ridiculous sum of money. But NFTs go beyond static imagery. Often what NFT collectors are after is a video or GIF rather than a simple image. This is where NFT animation comes into play.

But what exactly is an NFT? And why has this latest craze taken the internet by storm? That’s what we are here to explain.

3D product animation

What is an NFT?

First of all let’s start with the basics – NFT stands for “non-fungible token”. This essentially means that the file is utterly unique and cannot be replaced. To put this into context – you can swap one trading card for another and while you still have a trading card, it isn’t the same one.

We know what you are thinking – can’t you just copy files from the internet anyway? Yes, you can indeed. If you wanted, you could have the Beeple collage – recently sold for $69 million – as your phone background. And it would be totally legal. However, this would be the equivalent of having a print of a rare artwork on your wall. While you may own the copy, you don’t own the original. And that item is the one that’s worth a pretty penny or two.

So, just as that isn’t really the Mona Lisa hanging on your bedroom wall, so too is a copied image not really your NFT. In terms of proving that you have the real deal, there is a special code attached to said crypto art to prove that it is yours. Much like an artist’s signature, people can try to copy it but it just won’t be the same.

Make sense? Sort of? Join the club.

So where do The Animation Guys come into this? Let us tell you…

Where Does Animation Come Into It?

As previously mentioned, NFTs don’t need to be still images. In fact, video has been dubbed by many as the “new frontier” for the word of non-fungible tokens. And where there is video, there is animation.

NFT animation has become a brand new avenue to explore for all involved in the industry. In a world that is becoming increasingly digital at a rapid rate, companies are having to look at new ways to market themselves within the field. NFT animation offers just that.

3D product animation statistics infographic

We create your animated NFT, which then belongs to you and can be used in any number of ways. Include an animated brand character and use it as a totally unique marketing tool – this gives you the opportunity to turn your much-loved brand character into a collectable item for your audience. Create a series and treat them as a special edition of your work – remember special edition DVDs?! Use them as a monetized incentive to bring a wider audience to your doorstep. 

Tell us exactly what you are after. Hand the project over to our team of super animators. Wait for the totally unique, exquisitely branded, absolutely awesome final product to arrive. Then what you do with it from there is totally up to you.

To learn more on how you can use NFT animation as a beneficial tool for your company and how we can help to create the non-fungible token of your dreams, get in touch with our team. You can email us at wecanhelp@theanimationguys.com or call us on 0207 2886 319.