Fact! Your employees will retain about 95% of the message when they watch an animated corporate video, compared to just 10% when reading it on paper. And yet, many companies STILL opt to bore their workforce with lengthy policy documents, dull training presentations and uninspired product worksheets…New technology has created opportunities to modernise almost every customer facing service in the corporate world, with slick mobile apps and interactive online interfaces replacing traditional offline documents. And now (finally!) many companies are beginning to realise the potential of using digital tools to revolutionise their internal corporate communications too.

Creating An Animated Corporate Video

By far, the easiest way to boost employee engagement is by throwing all those long, boring printed documents in the bin, and replacing them with modern digital representations. 

Animated videos are a great place to start!

An animated corporate video can help you:

  • Welcome and train new employees to the business
  • Introduce new policies and procedures in a digestible way
  • Help staff get up to speed on new products and customer facing services
  • Engage, motivate and inspire your team by sharing what makes the company great!

Here’s how you can use an animated corporate video to boost employee engagement:

  • Simple ‘explainer’ videos

An explainer video is a great way to train the team on how to sell your services to their customers and simplify any complex terms that would be difficult to describe on paper!

The example below was a fun explainer video we created for the wonderful folks at Grenson to inform customers of how to better protect their vehicles. What’s great about this animated corporate video is that it can be shared with customers too, so it serves as a sales tool as well as an internal training video.

  1. Humorous corporate videos

Just because it’s corporate, doesn’t mean it has to be serious. Often, the best way to get your message across to the team is with a dose of humour.

Take this training video we created for Berkley’s, for example. Whilst communicating a pretty important point to staff about thinking ahead, keeping communications concise and avoiding unnecessary ‘waffle’, the video series is actually a lot of fun to watch, making key points easier to absorb. 

Comedy can be a great resource when communicating heavy topics with your workforce!

  1. Infographic videos

Sometimes it can be challenging for your sales team to really ‘get’ the true value of a product and articulate its benefits to prospective clients. An infographic video is a dazzling way to bring information to life and will help your team and potential clients get a handle on the facts.

We recently created an infographic video for Smart Wires, a forward thinking and extremely innovative company based in the U.S.A. They were struggling to present all the brilliant facts and information they had in a way that customers would understand and engage with.

The simple design and visually rich presentation of information shows the power and potential of an infographic video!

  1. Conceptual videos

In this day and age, it can be difficult to get your employees’ attention and retain it long enough to engage with them at all! Sure, you can feed them stats about company growth, market trends and future initiatives to encourage them to engage more with the company. But will they pay attention?A conceptual video portrays an abstract idea, rather than specific facts, figures and detailed information. The video below was created for one of our clients to be used as a promotional video that would capture the attention of businesses looking to improve their innovation capabilities. The end result? See for yourself!

If you’re serious about wanting to boost employee engagement, there are few more powerful tools than a well designed and cleverly crafted animated corporate video. These days, people are so accustomed to consuming information in visual ways that they simply don’t have the time or inclination to read through reams of information on a printed scrap of A4 paper. 

It’s time to modernise your corporate communication and unlock the potential of video!

If you’d like to find out more about how to use animation to boost employee engagement, get in touch with the team today and let’s discuss how we can help! We offer a free consultation to get you started, so you don’t need to commit to anything (other than a chat.) 

Call us on 0207 2886 319 to say hello or tell us your story.